Kathy Van Looy
PR Director at FamousGrey
Groot-Bijgaarden, Belgium
ЗаголовокCampari Creates (Film Case)
Агентство
Кампания Campari Creates
Рекламодатель Campari
Бренд Campari
Дата первой трансляции/Публикации
Бизнес сектор Крепкие напитки, крепленые вина
История Art has always been in an integral part of Campari’s history. Today Campari translates this heritage into a collection of unique coasters, designed by the creative agency FamousGrey and developed in collaboration with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez. These transparent coasters can be used as filters for smartphone cameras. This makes it possible to capture Campari moments in a unique, stylish and high-quality manner, fully in line with the brand’s universe. A clever way for Campari to celebrate its artistic heritage in a contemporary way and claim the Aperitif moment.
философия At a time when even smartphones have their place at the table, Campari has developed an exclusive collection of four designer coasters that can also be used as photofilters. The designs of the Campari Filters are created together with World Press Photo Winner Sanne De Wilde and visual artist Athos Burez and are based on projects of theirs, where light and colours have played a crucial role. The outcome is red and blue tinted works of art with endless possibilities for creating photos. The slightest movement or change in light intensity gives a different, but equally special result.
It is not only the design of the coasters that has been thought through by two renowned artists. The coasters themselves are also a piece of art. It was a real challenge to give the filters the exact shades of red and blue and to get their intensity right. The translucent filter inks that were used, are only available in four basic colours. In order to achieve the precise hue, the colours needed to be mixed with non-transparent white ink. The art was in finding the perfect balance between colour intensity and transparency. The material of the coasters has also been carefully selected. The chosen plexi ensures that the filter inks flourish in perfect harmony.
Тип медиа Дизайн продукции / Разработка
Длина
Больше информации
Менеджер по рекламе
Менеджер по рекламе
Креативный директор
Креативная команда
Креативная команда
Креативная команда
Дизайнер
Дизайнер
Дизайнер
Дизайнер
Креативный директор цифрового формата
Директор по обслуживанию клиентов
Специалист по работе с заказчиками
Специалист по работе с заказчиками
Strategic Director
Director Connection Planning
Менеджер проекта в цифровом формате
Директор по взаимодействию
Веб-дизайнер
Разработчик
Production Director
Продюсер
Продюсер
Продюсер печати
Продюсер печати
PR-менеджер
PR-менеджер
PR-менеджер
Художник
Художник
Продакшн Студия
Директор
Послепроизводственный этап
Послепроизводственный этап

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