| Заголовок | LEGOPRESS |
| Агентство | VML |
| Кампания | LEGOPRESS |
| Рекламодатель | LEGOLAND Florida Resort |
| Бренд | LEGOLAND Florida Resort |
| Posted | Май 2018 |
| Бизнес сектор | Игрушки и игры |
| История | In an age where kids spend more time in front of screens, how can LEGOLAND inspire kids to play, build and make art showing them their imagination has no limits? We brought together our superfans, paint, 7,897 LEGO bricks, LEGO artists and a vintage printing technique. Inspired by their favourite LEGOLAND rides, kids co-created postors using LEGO as moreable types in old letterpress machines. We created an experience that crafted the first campaign printed with LEGO bricks, and a new activity at LEGOLAND Florida. |
| Тип медиа | Продвижение и события |
| Длина | |
| Global Chief Creative Officer | Debbi Vandeven |
| Главный креативный директор | Mike Wente |
| Исполнительный креативный директор | Fabio Seidl |
| Продюсер исполнительного агентства | Kolby Slocum |
| Продюсер агентства | Lucy Scott |
| Group Director | Becka Vigorito |
| Creative Director/ art director | Gabriel Jardim |
| Creative Director, Copywriter | Guto Monteiro |
| Арт-директор | Kylie Vandeven |
| Дизайнер | Shelby Hipol |
Больше работы
СМОТРЕТЬ ВСЕThe Box that Keeps Giving
- БРЕНД:
- Godiva
- АГЕНТСТВО:
- McCann Worldgroup