Заголовок | Porcelain Bones |
Агентство | HUMANSEVEN |
Кампания | Porcelain Bones |
Рекламодатель | Amgen Inc. |
Бренд | AFLAR |
Дата первой трансляции/Публикации | 2016 / 10 |
Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
История | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
Тип медиа | Анализ ситуации |
Длина | |
Арт-директор | Aurélien Bigot |
Копирайтер | Benjamin Le Coz |
Телепроизводство | Vasseur ingrid |
Директор | Les Colts |
Главный креативный директор | Xavier Beauregard |
Продакшн Студия | Wanda Paris |
Директор | The CABS |