| Заголовок | Porcelain Bones (French) |
| Агентство | HUMANSEVEN |
| Кампания | Porcelain Bones |
| Рекламодатель | Amgen Inc. |
| Бренд | AFLAR |
| Дата первой трансляции/Публикации | 2016 / 10 |
| Бизнес сектор | Информированность о болезнях, группы поддержки и ассоциации |
| История | Osteoporosis is a degenerative bone disease, weakening bone mass by reducing its resistance by 40%. This disease affects 1 out of 3 women over the age of 50... A collection of four porcelain plates were created with a porosity 40% higher than normal, making it as fragile as a bone affected by osteoporosis. These plates which break upon the slightest contact and depict the bones most affected by fractures were sent to the influencers accompanied with the following message: “Untreated, osteoporosis makes the bones as fragile as this porcelain”. |
| Тип медиа | Анализ ситуации |
| Длина | |
| Арт-директор | Aurélien Bigot |
| Копирайтер | Benjamin Le Coz |
| Телепроизводство | Vasseur ingrid |
| Директор | Les Colts |
| Главный креативный директор | Xavier Beauregard |
| Продакшн Студия | Wanda Paris |
| Директор | The CABS |
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СМОТРЕТЬ ВСЕWear The Thrill
- БРЕНД:
- Kappa x Alpine
- АГЕНТСТВО:
- Rosbeef!