Заголовок | Original is Never Finished |
Агентство | Johannes Leonardo |
Кампания | ORIGINAL is never finished |
Рекламодатель | adidas |
Бренд | adidas ORIGINALS |
Дата первой трансляции/Публикации | 2018 / 1 |
Бизнес сектор | Спортивная одежда |
История | Script At the heart of the campaign was the track, “Keep Pushin’,” which underscored everything around the campaign. Launching in January, the film was the first proclamation of this iterative creative philosophy... but it wasn’t the last. Multiple iterations of the same film appeared on social, featuring new iterations of the track, new scenes never before seen. Entry Summary In 2017 adidas Originals put forth their own definition of originality with a declaration that“Original is never finished.” The idea resonated the world over. But our work wasn’t finished yet.Globally, our consumer was feeling like so much of the world was falling complacent. Caught on a loop that was as frustrating as it was ineffectual. How could we use adidas Originals’ own brand of creativity to inspire creators to push on and create?We needed to cut through the dark and dire messaging that was largely assaulting our consumer with a more positive message and tone, while proving that just as our latest products(EQT, adicolor, Deerupt, Crazy, and more) are a form of creative iteration, so could their own work be an iteration of what had come before. Brief Explanation So much of the world has settled into a numbing complacency. Caught on a loop, refusing to change what they have the power to change. Yet for adidas Originals, each act of creation begins with an act of iteration. A reflection on the past to progress the new.To launch this idea, the Brand with the Three Stripes puts forth its next iteration of “Original isNever Finished,” featuring some of the world’s most influential creators — Dua Lipa, A$AP Ferg, Nick Young, Florencia Galarza, Luhan, and more — as each creator’s act impacts and influences the next. Scoring the film is a recreation of Inaya Day’s “Keep Pushin’,” which has been remade into a powerful electronic anthem for the long-form film, and which appears in multiple unique iterations across the various pieces of the campaign. |
Тип медиа | Веб-фильм |
Длина | |
Продакшн Студия | Iconoclast |
Креативный директор | The Annex |
Главный управляющий | Torben Schumacher |
Global VP of Brand Communications | Alegra O |
Global Senior Director of Communications | Jenny Pham |
Global Director of Social Media | Silvia Calligher |
Senior Manager Communications | Edi Borrelli |
Brand Communications Manager | Gemma Albi Verdú |
Senior Director | John Van Tuyll |
Global Brand Marketing Operations | John Van Tuyll |
Creative Shoot Production | John Van Tuyll |
Shoot | Justin Townsend |
Управляющий производством | Justin Townsend |
Shoot | Andreas Hemmerlein |
Управляющий производством | Andreas Hemmerlein |
Shoot and Production Manager | Christian Wirth |
Главный креативный директор | Jan Jacobs |
Главный креативный директор | Leo Premutico |
Креативный директор | Ferdinando Verderi |
Креативный директор | Wesley Phelan |
Креативный директор | Matthew Edwards |
Копирайтер | Jeph Burton |
Арт-директор | Hunter Hampton |
Арт-директор | Head of Integrated Production |
Исполнительный продюсер | Maria Perez |
Senior Producer | Tina Diep |
Senior Producer | Craig Keppler |
Заместитель продюсера | Alexandra Olivo |
Заместитель продюсера | Junior Producer |
Продюсер Продакшн Студии | Jay Jenkins |
Продюсер Продакшн Студии | Joey Mok |
Директор рабочей группы клиента | Sam McCallum |
Директор рабочей группы клиента | Dominique Dalton |
Руководитель группы по связям с рекламодателями | Gulru Soylu |
Руководитель группы по связям с рекламодателями | Katherine Gutierrez |
Делопроизводитель | Adriana Mariella |
Директор по стратегии | Mark Aronson |
Директор по стратегии | Megan Piro |
Associate Strategy Director | Johnny Roelofs |
Стратег | Miné Cakmak |
Директор по вопросам бизнеса | Marta Stajek |
Менеджер по делам бизнеса | Ann-Marie Turbitt |
Главный креативный директор | Harry Bee |
Управляющий директор | Connor Bryant |
Директор бренда | Sean Benz |
Специалист по работе с заказчиками | Tyler Murphy |
Специалист по работе с заказчиками | Alessandra Russo |
Senior Creative | Nikki Mirsaeid |
Senior Social Media Creative | Clement Balavoine |
Продюсер Продакшн Студии | TJ Docena |
Редактор | Gian Buazulli |
Редактор | Christie Brown |
Photography Retoucher | Renata Raksha |
Основатель | Pierre Rougier |
Управляющий партнер | Sylvie Picquet-Damesme |
Вице-президент (ВП) | Matt Kays |
Директор цифрового формата | Parise Sellitti |
Associate Director | Jordan Potter |
Послепроизводственный этап | Brand Films |
Директор | Manu Cossu |
Оператор-постановщик | Mattias Rudh |
Оператор-постановщик | Alex Barber |
Управляющий директор | Charles-Marie Anthonioz |
Исполнительный продюсер | Valerie Romer |
Продюсер Продакшн Студии | Suza Horvat |
Производственная сервисная компания | Lunar Films |
Исполнительный продюсер | Ken Yap |
Продюсер Продакшн Студии | Terri Goh |
Продюсер Продакшн Студии | Feng Zhe |
Управляющий производством | Wang Wei |
Производственная сервисная компания | Widescope Prodcution |
Company Owner | Marcos de Fortuny |
Управляющий партнер | Marcos de Fortuny |
Управляющий производством | Nestor Cano |
Координатор производства | Sara Valderas |
Линейный продюсер | Flint Pearce |
Редакционная компания | Exile |
Редактор | Robert Lopuski |
Additional Content Editor | Christopher Fetsch |
Заместитель редактора | Alex Doyle |
Исполнительный продюсер | Sasha Hirschfeld |
Продюсер Продакшн Студии | Alejandra Alarcon |
Продюсер Продакшн Студии | Becca Riehl |
Спецэффекты / видеоэффекты | The Mill |
Спецэффекты / видеоэффекты | Antoine Douadi |
VFX Lead | Antoine Douadi |
Креативный директор | Corey Brown |
3D Lead | Ajit Menon |
Senior Producer | Nick Strange Thye |
Senior Producer | Bugs Russell |
Заместитель продюсера | Ashley Goodwin |
Color Company | 3 |
Колорист | Tom Poole |
Продюсер по цвету | Alexandra Lubrano |
Assistant | Jenny Montgomery |
Дизайн | Not to Scale |
Исполнительный продюсер | Eve Strickman |
Продюсер Продакшн Студии | Brittany Wimmer |
Художник | Kris Merc |
Chief Creative Officer | Jan Jacobs |
Chief Creative Officer | Leo Premutico |
Creative Director, Founding Partner | Ferdinando Verderi |
Creative Director | Wesley Phelan |
Creative Director | Matthew Edwards |
Senior Copywriter | Jeph Burton |
Senior Art Director | Hunter Hampton |
Head of Integrated Production | Dana May |
Executive Producer | Maria Perez |
Senior Producer | Tina Diep |
Senior Producer | Craig Keppler |
Associate Producer | Alexandra Olivo |
Junior Producer | Maddie Tiedrich |
Producer | Jay Jenkins |
Producer (Shanghai) | Joey Mok |
Director | Manu Cossu |
Director of Photography (Los Angeles) | Mattias Rudh |
Director of Photography (Shanghai, Madrid, San Francisco) | Alex Barber |
Managing Director | Charles-Marie Anthonioz |
Executive Producer | Valerie Romer |
Producer | Suza Horvat |
Editor (Lead) | Robert Lopuski |
VFX Supervisor / VFX Lead | Antoine Douadi |
CD, Supervisor | Corey Brown |
3D Lead | Ajit Menon |
Entrant Company | ICONOCLAST |
Idea Creation | JOHANNES LEONARDO |
Production | ICONOCLAST |