Ismael Ten Heuvel

Known in the industry by his first name, Ismael is best known for his work for leading consumer brands McDonald’s (Manifest), Volkswagen (The Way Back), and most recently Heineken (The Invention), for which extensive post-production processes were used in order to recreate an authentic vision of Paris in 1889. Ismael is an award-winning director of awards including Cannes Lions and the Epica Awards. Before switching over to directing, Ismael worked as an Art Director at Lowe Amsterdam for 10 years.


After being a creative ( Art director) for 10 years at Lowe Agency, Ismael succesfully switched to directing.
Already as an art director he had a good tone of Art, Style and a photographic eye.
Together with a huge pile of postive energy and a very direct Amsterdamish way of working straight out of the heart
it makes him a joy to work with both for crew and clients.

His perfect sense of casting, creates great human & heart-touched commercials.
Storytelling, Humor and Styling are of big importance to him.
He completly dives in each project as being his first... He gives all he has and that makes him rare.

Won several prices in Netherlands and International.
Also founder of the Amsterdam based production company Pink Rabbit.