Uniqlo - "Heat Tech Window Case Study"

Cheil Worldwide

Cheil Worldwide Seoul, South Korea

Премии

30726

Бренд: Uniqlo
Страна: South Korea

Рекламодатель: Uniqlo

Заголовок	Heat Tech Window Case Study
Brief	Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body.
Агентство	Cheil Worldwide
Кампания	Heat Tech Window
Рекламодатель	Uniqlo
Бренд	Uniqlo
Дата первой трансляции/Публикации	2017 / 4
Бизнес сектор	Одежда, мода и обувь
История	Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy
Проблема	Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs.
Тип медиа	Анализ ситуации
Длина	120 seconds
Executive Vice President	Jeongkeun You
Главный креативный директор	Wain Choi
Арт-директор	Sungphil Hwang
Креативный директор	Hyungkyun Oh
Арт-директор	Hyungkyun Oh
Директор рабочей группы клиента	Jaehwan Lee
Делопроизводитель	Junseok Park
Делопроизводитель	Seungeun Lee
Делопроизводитель	Yujin Yujin Jung
Продюсер агентства	Sunho Sunho Bae
Bounce Creative	Wanmo Wanmo Koo
Дизайнер	Wanmo Wanmo Koo
Bounce Creative	Jeakyun Jeakyun Kim
Дизайнер	Jeakyun Jeakyun Kim
Bounce Creative / Designer	Sungjin Sungjin Lee
Директор	Dongjo An
Исполнительный продюсер	Kyounghyun Kyounghyun
Кинематография	Sungin Ji
Кинематография	Myungjun Kim
Редактор	Jaeyun Lee
Колорист	Soyeon Soyeon Kim
Звукорежиссер	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Музыкальный руководитель	Arana Son
Фотограф	Jiwon Choi
Фотограф	Kyoungwon Kang
Фотограф	Choongsun Park
Model Agency	Hyewon Ha