Заголовок | Heat Tech Window Case Study |
Brief | Bubble wrap, commonly used for packaging, became the medium of an advertisement that is actually warm: the Heat Tech Window. Just by applying the Heat Tech layer to a window, the room temperature rises by 2-to-3°C (3.6-to-5.4°F). 1)The air inside the bubbles blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Just as Uniqlo's Heat Tech clothes insulate your body. |
Агентство | Cheil Worldwide |
Кампания | Heat Tech Window |
Рекламодатель | Uniqlo |
Бренд | Uniqlo |
Дата первой трансляции/Публикации | 2017 / 4 |
Бизнес сектор | Одежда, мода и обувь |
История | Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy |
Проблема | Made of bubble wrap, commonly used for packaging fragile items, Heat Tech Window has a layer of air-filled hemispheres that blocks the heat conduction between indoor and outdoor. Just by attaching the Heat Tech Window to the window, the temperature of the room rises by 2~3°C, saving an average of 20% on heating costs. |
Тип медиа | Анализ ситуации |
Длина | |
Executive Vice President | Jeongkeun You |
Главный креативный директор | Wain Choi |
Арт-директор | Sungphil Hwang |
Креативный директор | Hyungkyun Oh |
Арт-директор | Hyungkyun Oh |
Директор рабочей группы клиента | Jaehwan Lee |
Делопроизводитель | Junseok Park |
Делопроизводитель | Seungeun Lee |
Делопроизводитель | Yujin Yujin Jung |
Продюсер агентства | Sunho Sunho Bae |
Bounce Creative | Wanmo Wanmo Koo |
Дизайнер | Wanmo Wanmo Koo |
Bounce Creative | Jeakyun Jeakyun Kim |
Дизайнер | Jeakyun Jeakyun Kim |
Bounce Creative / Designer | Sungjin Sungjin Lee |
Директор | Dongjo An |
Исполнительный продюсер | Kyounghyun Kyounghyun |
Кинематография | Sungin Ji |
Кинематография | Myungjun Kim |
Редактор | Jaeyun Lee |
Колорист | Soyeon Soyeon Kim |
Звукорежиссер | Sungrae Sungrae Hong |
Audio Village / Sound Studio Producer | Inu Inu Hwang |
Музыкальный руководитель | Arana Son |
Фотограф | Jiwon Choi |
Фотограф | Kyoungwon Kang |
Фотограф | Choongsun Park |
Model Agency | Hyewon Ha |