Caribbean Bay Water Park - "Life Pump"

Cheil

Cheil Seoul, South Korea

Премии

10143

Бренд: Caribbean Bay Water Park
Страна: South Korea

Рекламодатель: Samsung

Заголовок	Life Pump
Агентство	Cheil
Кампания	Life Pump
Рекламодатель	Samsung
Бренд	Caribbean Bay Water Park
Дата первой трансляции/Публикации	2016 / 9
Бизнес сектор	Бытовая электроника и аудио-видео техника
История	It is very difficult for victims of sudden cardiac arrest to survive in Korea. The chances of receiving CPR from a bystander are a mere 3%. 1) and thus, the survival rate of sudden cardiac arrest victims is only 4%. 2) according to the survey, 82% of people know what cpr is, but only 7% are able to perform it. 3) people learn cpr at schools or organizations through tutorials and books, but not through hands-on experience. How can we get people to learn CPR ? With the life pump campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The life pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, hands-only CPR guide in 2015, American Heart Association 5) for standard swimming tubes with a diameter of 90cm The execution : We installed 10 life pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before sudden cardiac arrests happen. Through the campaign, which started on august 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes. Both experts from the emergency medical association and lifeguards from Caribbean Bay are on site to help people learn to perform cpr correctly. Furthermore, the life pump campaign is in the process of expanding to other locations in collaboration with the emergency medical association.
Тип медиа	Веб-фильм
Длина	119 seconds
Главный креативный директор	Jeongkeun Yoo
Руководитель креативной группы	Wain Choi
Креативный директор	Hyungkyun Oh
Креативный директор	Sungphil Hwang
Копирайтер	Jia Kim
Арт-директор	Sungphil Hwang
Арт-директор	Hyungkyun Oh
Директор рабочей группы клиента	Jaehwan Lee
Делопроизводитель	Chan Kim
Делопроизводитель	Hyunjin Shim
Делопроизводитель	Junseok Park
Делопроизводитель	Hana Lee
Продюсер агентства	Sunho Sunho Bae
Продакшн Студия	Junpasang Production
Продакшн Студия	Yonggamhan Production
Стратегический планировщик	Kyounghyun Kim
Директор	Yonghan Moon
Помощник директора	Hunpyo Kim
Исполнительный продюсер	Kyounghyun Kim
Продюсер	Dongjo An
Художник-постановщик	Seunghyun Jo
Послепроизводственный этап	Seoul Visions
Редактор	Daehyeon Cho
Колорист	Soyeon Soyeon Kim
Колорист	Sujeong Park
Колорист	Changbin Yoo
Художник огня	Naedo Lee
Художник огня	Yejin Lee
Продюсер пост-производства	Hanbi Choi
Продюсер пост-производства	Jin Lee
Компания, которая занимается визуальными эффектами	Ex Creative
Product Designer	Changhwa Yeo
Product Designer	Myoungjun Joo
Производство аудиофонограмм	Kiss Fm
Звукорежиссер	Sungrae Sungrae Hong
Audio Village / Sound Studio Producer	Inu Inu Hwang
Производственная бригада	Taeho Park