Заголовок | High Costs - Classroom in a Box |
Агентство |
Amélie Company
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Кампания |
High Costs combats underage marijuana use through trivia contest for teens
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Рекламодатель |
City and County of Denver
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Бренд |
City and County of Denver
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Дата первой трансляции/Публикации |
2018 / 6
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Бизнес сектор | Правительство и другие органы
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История (оригинальный язык) | As a teen in Colorado, it’s important to understand the negative effects of underage marijuana use. However, most youth don’t want to be lectured about marijuana by adults; they want the facts, and the opportunity to make their own decisions. The City and County of Denver tasked Amélie with coming up with a teen-approved platform to educate Denver’s youth on all things marijuana. We created “Weeded Out,” a game show exclusively for teens that educates them on everything about marijuana, from history to legal and health implications. Teaser videos encouraged youth to audition to compete for the title of Heavyweight Champion of Weeded Out Wisdom. Videos hyped the game show leading up to its release, complemented by educational billboards and school bus advertisements. We also produced a “classroom version” of the game to be played in schools throughout Denver. By educating students with the straight facts, they can feel empowered to make the responsible decision not to use marijuana underage in a legalized state. |
Тип медиа |
Другие
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Креативный директор |
Eric Hines
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Арт-директор |
Jennie Jarzabek
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Арт-директор |
Junior Art Director
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Продюсер агентства |
Kristen Del Calzo
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Дизайнер |
Daniel Alfonzo
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Художник-постановщик |
Mark Lewis
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Художник-постановщик |
Junior Production Designer
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Продюсер цифрового формата |
Scott Koerlin
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Traffic Coordinator |
Lindsay Block
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Делопроизводитель |
Jana Schneider
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Ассистент исполнительного руководителя по учетной записи |
Katelyn Aberle
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Директор рабочей группы клиента |
Mackie Clonts
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Freelance PR Account Supervisor |
Jon Ekstrom
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Менеджер сообщества |
Savannah King
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Главный креативный директор |
Pat Feehery
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Live Production Company |
Adolescent
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Live Production Director |
Christopher Winterbauer
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Live Production Executive Producer |
Hope Farley
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Редактор |
Blake Campbell
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Звукооператор |
Ryan Policky
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