Eric Hines
Creative Director at Amélie Company
Denver, United States
ЗаголовокHigh Costs - Classroom in a Box
Агентство
Кампания High Costs combats underage marijuana use through trivia contest for teens
Рекламодатель City and County of Denver
Бренд City and County of Denver
Дата первой трансляции/Публикации 2018 / 6
Бизнес сектор Правительство и другие органы
История (оригинальный язык) As a teen in Colorado, it’s important to understand the negative effects of underage marijuana use. However, most youth don’t want to be lectured about marijuana by adults; they want the facts, and the opportunity to make their own decisions. The City and County of Denver tasked Amélie with coming up with a teen-approved platform to educate Denver’s youth on all things marijuana. We created “Weeded Out,” a game show exclusively for teens that educates them on everything about marijuana, from history to legal and health implications. Teaser videos encouraged youth to audition to compete for the title of Heavyweight Champion of Weeded Out Wisdom. Videos hyped the game show leading up to its release, complemented by educational billboards and school bus advertisements.  We also produced a “classroom version” of the game to be played in schools throughout Denver. By educating students with the straight facts, they can feel empowered to make the responsible decision not to use marijuana underage in a legalized state.
Тип медиа Другие
Креативный директор
Арт-директор
Арт-директор Junior Art Director
Продюсер агентства
Дизайнер
Художник-постановщик
Художник-постановщик Junior Production Designer
Продюсер цифрового формата
Traffic Coordinator
Делопроизводитель
Ассистент исполнительного руководителя по учетной записи
Директор рабочей группы клиента
Freelance PR Account Supervisor
Менеджер сообщества
Главный креативный директор
Live Production Company
Live Production Director
Live Production Executive Producer
Редактор
Звукооператор

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