The Lebanese Army - "PeaceCamo"

TBWA\RAAD

TBWA\RAAD Beirut, Lebanon

Премии

7119

Это объявление является частью "ACT Responsible Collection"

Бренд: The Lebanese Army
Страна: Lebanon

Рекламодатель: The Lebanese Army

Заголовок	PeaceCamo
Агентство	TBWA\RAAD
Кампания	PeaceCamo
Рекламодатель	The Lebanese Army
Бренд	The Lebanese Army
Дата первой трансляции/Публикации	2020 / 8
Бизнес сектор	Государственной службы занятости, набор в войска и полицию
История	Lebanon’s history since independence has been marked by many alternating periods of stability and turmoil, both political and natural. The Lebanese Army has lived by its motto of Honor, Sacrifice and Loyalty through thick and thin of what the country has been through. To commemorate its 75th anniversary, the Lebanese Army wanted to remind people that it is always up to the most difficult missions, committed to serving, protecting and caring for Lebanon and its great people.We decided to transform the army’s camouflage pattern from a symbol of war to that of peace and love. Introducing ‘The Peace Camo’: A new camouflage that showcases messages of peace, unity and love through patterns inspired from real-life moments of Lebanese people and army solidarity. We created new camouflage patterns with illustrations of people embracing, kids playing, couple holding hands and generations coming together. With PeaceCamo, we repurposed the camouflage’s objective to tell the people that the army exists to protect and serve them. We made a symbol of war into an icon of peace while still serving its purpose of camouflaging. An interdisciplinary team of textile engineers, graphic designers, illustrators, tailors and army uniform producers came together to combine the fabric and pattern and bring the PeaceCamo uniforms to life.
Тип медиа	Интегрированные медиа / 360 Активация
Длина	90 seconds
Главный креативный директор	Walid Kanaan
Исполнительный креативный директор	Bruno Bomediano
Копирайтер	Simon Raffaghello
Арт-директор	Hugo Agostinho
Креативный директор	Alex Pineda
Копирайтер	Alex Pineda
Арт-директор	Jad Chidiac
Арт-директор	Rijin Kunnath
Иллюстратор	Xavier Cortez
Интерактивный дизайн	Camilo Rojas
Руководитель производства	Rouba Asmar
Продюсер агентства	Nelly Chahwan
Продюсер агентства	Rozy El Beainy
Директор по коммуникациям	Romy Abdelnour
Group Account Director	Diana Georges
Продакшн Студия	Wonderful Productions
Продюсер	Paul Sabbagh
Продюсер	Deziree A.
Продюсер	Rytta Mezher
Директор	Aline Ouais
Директор	Roy Khalil
Иллюстратор	Adriano Miranda
Композитор	Gustavo Lopes