Заголовок | The Fight for the Perfect Reward |
Агентство | Ogilvy Chicago |
Кампания | Brewed With A Fighting Spirit. |
Рекламодатель | Grupo Modelo |
Бренд | Modelo |
Дата первой трансляции/Публикации | 2017 / 4 |
Бизнес сектор | Алкогольные напитки |
История | The four-spot campaign was filmed under strict time constraints during a three-day shoot on a stage at Hollywood Center Studios in Los Angeles. High-speed sequences were shot using a Phantom 4K at rates ranging from 200-2,000 fps; shots below 200 fps were filmed with an ARRI AMIRA. Bosatra captured the majority of the special effects in-camera, using motion control techniques to create a unique packshot for each spot. “It’s not your typical packshot,” noted Bosatra, “We wanted to create something innovative that stands out -- something that you don’t usually see in commercials. Thanks to the outstanding crew, we were able to make it work!” “No matter how challenging it may be to pull off a shot, Sergio not only gets it done, but does it with a smile,” said Hearn. “His distinctive style brings a unique emotional quality to everyday things -- portraying larger-than-life images with an unexpected perspective. By capturing all shots in-camera, with minimal effects work in post, he’s able to film complex sequences in new and innovative ways.” “Sergio’s impressive work for Modelo is just the tip of the iceberg!” said Hearn in closing, “He’s an exciting addition to our roster and we can’t wait to see his creativity continue to unfold on future projects.” |
Тип медиа | Телевидение |
Длина | |
Арт-директор | Pat Seidel |
Ассоциированный креативный директор | Pat Seidel |
Ассоциированный креативный директор | Chris Rose |
Копирайтер | Chris Rose |
Креативный директор | Sam Spratlin |
Креативный директор | Kyle McCarthy |
Исполнительный креативный директор | Joe Sciarrotta |
Продюсер | Will Meyers |
Продакшн Студия | Identity |
Директор | Sergio Bosatra |
Исполнительный продюсер | Alana Hearn |
Исполнительный продюсер | Joe Masi |
Руководитель производства | Kyle Schuerger |
Линейный продюсер | Stephanie Bruni |
Оператор-постановщик | Jeanne Vienne |
Редакционная компания | Cutters Chicago |
Редактор | Nadav Kurtz |
Продюсер Продакшн Студии | Heather Richardson |
Звуковой дизайн компании | Beta Petrol |
Исполнительный продюсер | Dayna Turcotte |
Звукорежиссер | Andy Brohard |