| Заголовок | The Rough Guide to Xbox |
| Агентство | McCann London |
| Кампания | The Rough Guide to Xbox |
| Рекламодатель | Microsoft |
| Бренд | Xbox |
| Дата первой трансляции/Публикации | 2020 / 1 |
| Бизнес сектор | Видеоигры/Приставки |
| философия | Created in partnership with Rough Guides, one of the world’s leading travel guide publishers, the book is Rough Guides’ first-ever edition dedicated to virtual worlds, and works as a fully-functioning travel guide, exploring the stunning beauty of games beyond traditional gameplay. Featuring top travel tips and photos shot by a professional in-game photographer, “The Rough Guide to Xbox” is intended, like other Rough Guides books, to be a valuable travel companion, except that every place from cover to cover can only be visited virtually in Xbox games – which have become vast, hugely detailed, and jaw-droppingly beautiful. It’s designed to encourage occasionally wandering off-piste away from the gameplay action to explore games for their sights to see. The book features worlds from games such as Halo 5: Guardians, Metro Exodus and Forza Horizon 4, all of which are available on Xbox Game Pass. The graphical detail of Xbox One X Enhanced games has made a new kind of travel possible, one where people can experience beautiful architecture, meet locals and make memories without having to leave home. |
| Тип медиа | Фирменные книги |
| President & Chief Creative Officer | Rob Doubal |
| President & Chief Creative Officer | Laurence Thomson |
| Исполнительный креативный директор | Jamie Mietz |
| Исполнительный креативный директор | Sanjiv Mistry |
| Senior Creative | Jim Nilsson |
| Senior Creative | Jacob Bjordal |
| Директор | Jim Nilsson |
| Директор | Jacob Bjordal |
| Senior Creative | Juan Peirano |
| Senior Creative | Hetu Negri |
| Head of Strategy | Karen Crum |
| Senior Planner | James Appleby |
| Head of Art | Dan Howarth |
| Дизайнер | Matthew Thomas |
| Дизайнер | Angelika Juszczyk |
| Руководитель проекта | Clare Prager |
| Менеджер проекта | Anna Curtis |
| Senior Project Manager | Hannah Graff |
| EVP and CCO | Rob Smith |
| Управляющий партнер | Sailesh Jani |
| Senior Account Director | Nicole Robinson-Spaude |
| Директор рабочей группы клиента | Melanie Vickers |
| Специалист по работе с заказчиками | Anastasia Imam |
| Делопроизводитель | Eloise Thompson |
| Chief Production Officer | Sergio Lopez |
| Исполнительный продюсер | Kin-man Ly |
| Head of Studio | Ellis Faint |
| Продюсер | Alex Dougan |
| Junior Producer | Aurelija Salickaite |
| Продюсер печати | Steve Tester |
| Продюсер | Jamie Cooper |
| Директор | Ben Twiston-Davies |
| Продакшн Студия | Fire without Smoke |
| Послепроизводственный этап | Craft London |
| Издательский | Rough Guides |
| Partnerships Agency | MIAI |
| PR-агентство | Assembly |
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