Заголовок | The Prayer of the Brave |
Агентство | Rothco, part of Accenture Song |
Кампания | Prayer of the Brave |
Рекламодатель | AIB |
Бренд | AIB |
Дата первой трансляции/Публикации | 2020 / 8 |
Бизнес сектор | Банковские и финансовые услуги, инвестиции, биржевые маклеры |
философия | Running a business isn’t easy. It can be demanding, overwhelming, and often asks more than is expected. The level of resolve and perseverance to succeed is universal no matter its size. To help celebrate the dedication and bravery of those who own or run businesses, and the important role they play in the Irish economy, AIB has launched an inspiring new campaign created by Rothco, part of Accenture Interactive, that crafts an ode to these business owners. Entitled ‘Prayer of the Brave’, the campaign applauds business-owners and leaders as they go about their days, giving voice to all the challenges and emotions of running their own company – whilst an inspiring ‘prayer’ of positivity is recited in voice-over. Each line of the prayer reveals the inner-most thoughts of business owners; their hopes, dreams, and deep wishes for themselves, their staff, family and the businesses they run. As the campaign focused on backing Irish businesses, Rothco, part of Accenture Interactive and AIB sought to have nearly every element of the production do the same. Shot in Ireland post lock-down, against a backdrop of tight restrictions, the agency worked with Emmy award-winning filmmaker Emer Reynolds and Antidote Films to bring the ‘Prayer of the Brave’ to life. With sound design by award-winning composer Steve Fanagan and cinematography by Kate McCullough, the film not only became an emotive ode to business owners, but a showcase of home-grown talent in the Irish film industry. |
Тип медиа | Веб-фильм |
Длина | |
Продюсер агентства | Aisling O’Dywer |
Продюсер агентства | Jessica Derby |
Главный креативный директор | Al Kelly |
Исполнительный креативный директор | Jen Spiers |
Креативный директор | Ray Swan |
Креативный директор | Emma Sharkey |
Креативная команда | Alex Ingarfield |
Креативная команда | Fabiano Dalmácio |
Креативная команда | Edel Quinn |
Finished Artist | David Gallagher |
Finished Artist | Gerry Cole |
Управляющий партнер | Jimi McGrath |
Коммерческий директор | James Moore |
Директор рабочей группы клиента | Karen Austin |
Специалист по работе с заказчиками | Amy Harrington |
Делопроизводитель | Steven Nagle |
Директор по стратегии | Patrick Ronaldson |
Стратегический директор | Casey Smyth |
Цифровая стратегия | Colm Cusack |
Фотограф | Christopher Lindhorst |
Ретушер | Floss Creative |
Музыка | Leland Music |
Продакшн Студия | Andidote |
Директор | Emer Reynolds |
Продюсер | Andrew Freedman |
Оператор-постановщик | Kate McCullough |
Художник-постановщик | Joe Fallover |
Послепроизводственный этап | OuterLimits |
Редактор | Tony Cranstoun |
Руководитель пост-производства | Brian Raftery |
VFX Supervisor | Andy Clarke |
Звук | Kieran Horgan |
Звукорежиссер | Steve Fanagan |
Директор по маркетингу (CMO) | Mark Doyle |
Head of Marketing | Nuala Kroondijk |
Менеджер по маркетингу | Jane Chmara |