Specsavers Australia - "Cubby House - Should've Gone to Specsavers"

Cummins & Partners

Cummins & Partners St Kilda, Australia

8778

Бренд: Specsavers Australia
Страна: Australia

Рекламодатель: The Perkins family

Заголовок	Cubby House - Should've Gone to Specsavers
Агентство	Cummins & Partners
Кампания	Cubby House
Рекламодатель	The Perkins family
Бренд	Specsavers Australia
Дата первой трансляции/Публикации	2018 / 5
Бизнес сектор	Оптика
философия	House’ includes an actual eye test that viewers can take part in from the comfort of their couch. Debuting this Sunday 6 May, on Channel 7’s Sunrise, with peak evening slots also running on Nine’s The Voice, Specsavers is known to deliver wit and irreverence through its humorous advertising and the latest TVC is no exception. Created in conjunction with Cummins&Partners and containing over 15 deliberate mistakes, Specsavers is calling on the public to test their sight and tell the eye care provider exactly how many errors they can detect, for a chance to take home their share of $15,000. Directed by Tim Bullock, who brought us the much-loved Should’ve Gone to Specsavers ads ‘Vet’ and ‘Bingo’, ‘Cubby House’ tells a story that any seasoned home renovator or lover of The Block can empathise with. In a true ‘Should’ve’ moment, the advertisement features a DIY dad on a mission to renovate the family’s old cubby house and turn it into a magic princess dream castle for his daughters, only to discover he has decorated Lenny the dog’s backyard kennel instead. The campaign rolls out across TV, online, social media and in 376 stores across Australia and New Zealand. For your chance at the cash, simply visit www.specsavers.com.au/cubbyhouse. Three winners each week will take home $1,000 over five weeks.
Тип медиа	Телевидение
Длина	30 seconds
Рынок	New Zealand
Marketing Director	Sarah McInnes
Менеджер кампании	Lisa Otterburn
Campaign Executive	Sarah Bragg
Копирайтер	Michelle Canning
Арт-директор	Ben Horewood
Арт-директор	Aaron Lipson
Producer	Carol Sinclair
Главный креативный директор	Sean Cummins
Руководитель ТВ	Chris Moore
Production	Chris Moore
Group Account Director	Marnie McKenzie
Главный исполнительный директор (CEO)	Chris Jeffares
Специалист по работе с заказчиками	Christina Meurer
Account Director	Kyle Berns
Специалист по работе с заказчиками	Dominique Grainger
Продакшн Студия	Scoundrel
Исполнительный продюсер	Adrian Shapiro
Director	Tim Bullock
Оператор-постановщик	Dan Lee
Producer	Kate Gooden
Post Production Company	The Butchery + The Refinery
Colourist	Martin Greer
Producer	Freya Maddock
Online Artist	Eugene Richards
Sound Company	Risk Sound
Звукооператор	Dylan Stephens
Producer	Brodie Mattner