Félix Brunot
Консультант по соц. сетям at Buzzman
Paris, France
ЗаголовокOrder from McDonald's
BriefSince October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis.
Агентство
Кампания Burger King and Friends
Рекламодатель Burger King
Бренд Burger King
Дата первой трансляции/Публикации 2020 / 11
Бизнес сектор Продукты питания
История This is the surprising but united message that BURGER KING® France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks.
Тип медиа Печать
Президент
Вице-президент (ВП)
Управляющий директор
Арт-директор
Копирайтер
Ассистент арт-директора
Делопроизводитель
Консультант по соц. сетям
Консультант по соц. сетям
PR
PR
Исполнительный креативный директор

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