| Заголовок | Kitchen |
| Brief | We see a woman at a cooking pot. A caption says: "Marta is cooking for her family." She takes a sip. Suddenly the word "her" is deleted. So now, "Marta is cooking her family." She smiles at us. At the Four Hands festival of screenwriting, every word matters. |
| Агентство | FCB Lisbon |
| Кампания | Every Word Matters |
| Рекламодатель | 4 Hands Scriptwriting Festival |
| Бренд | Portuguese Film Academy |
| Дата первой трансляции/Публикации | 2018 / 2 |
| Бизнес сектор | Кинотеатры и театры |
| Слоган | Every word matters. |
| История | A smart & fun campaign to advertise de 4 Hands Scriptwriting Festival, promoted by the Portuguese Film Academy. |
| Тип медиа | Телевидение |
| Длина | |
| Исполнительный креативный директор | edson athayde |
| Копирайтер | Viton Araùjo |
| Копирайтер | Barbara Dzikanowice |
| Арт-директор | Diego Tórgo |
| Директор | Mário Patrocínio |
| Оператор-постановщик | André Braz |
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