Pascal Routhier

Pascal Routhier

Lead Strategist at Rethink
Montreal, Canada Area, Canada

Обо мне

I help brands connect with people in more relevant ways.

Должности

Lead Strategist
Montreal, Canada
April 2017 - В настоящее время здесь (7 лет)
Strategic Planner
Montréal, Canada
July 2012 - April 2017 (4 года 9 месяцев)
Communications and branding strategies -- positioning, brand architecture, channels, messaging --, customer experience, consumer research, market analysis, trend monitoring, etc.

I've worked with brands such as Gaz Métro, Loto-Québec, General Mills, Liberté, Saputo, Tourisme Québec and Camoplast Solideal

Образование

Masters in Marketing

2006 - 2008 (2 года)
My thesis was about self-branding/impression management on a datingwebsite. It focused on the decoding and the interpretation of the self-brander's performance by the viewers.

Bachelor in Marketing

2001 - 2004 (3 года)
HEChange (welcoming exchange students), ISN (International Student Network), La Relève publicitaire 2004 (provincial advertising contest).

Other professional activities

HEC Montreal, Montréal, Quebec

Teaching
August 2016 - В настоящее время здесь (7 лет 8 месяцев)
Course : Communication marketing Programs : Bachelor + Master

Подобные таланты

Marc Pieterse
Strategist
Ogilvy & Mather Amsterdam
Justine Basil
Strategist
72andSunny
Basile Viault
Strategist
ROSAPARIS
Masha Kochurenko
Strategist
Bickerstaff.000
Franciska VAGO-ADY
strategist
Publicis Conseil, Paris
Gurbani Chadha
Strategist
Deutsch, New York
Gonzague Mulot
Strategist
Sid Lee
Jari Aalto-Setälä
Strategist
SEK, part of Grey

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