SickKids Foundation - "SickKids VS: MomStrong"

Cossette

Cossette Toronto, Canada

Премии

12297

Это объявление является частью "ACT Responsible Collection"

Бренд: SickKids Foundation
Страна: United Kingdom

Рекламодатель: SickKids Foundation

Заголовок	SickKids VS: MomStrong
Brief	In the lead up to Mothers' Day, SickKids Hospital honoured the strength and resilience of moms by portraying their real and intimate daily struggle. The film starts with raw and emotional scenes of them breaking down in private. But then we see them picking themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Агентство	Cossette
Кампания	SickKids VS: MomStrong
Рекламодатель	SickKids Foundation
Бренд	SickKids Foundation
Posted	Май 2017
Бизнес сектор	Больницы, медицинские учреждения и медицинские услуги
История	SickKids Hospital wanted to remind potential donors that it’s not just the child that suffers from severe illness, but their entire family as well. In the lead up to Mother’s Day, we honoured the strength and resilience of SickKids Moms by portraying their very real and intimate daily struggle. The film starts with raw and emotional scenes of them first breaking down in private. About half way through, we revisit the moms to see them pick themselves up off the floor. They wipe away the tears, take a deep breath and put on a brave face so they can act as a pillar of strength for their children.
Тип медиа	Телевидение
Длина	90 seconds
Продакшн Студия	Rogue Films
Animation Company	The Mill New York
Директор	Mark Zibert
Agency Network	Vision7 International Inc.
Holding Company	BlueFocus
Продакшн Студия	Skin and Bones Film Company
Transfer/Online Facility	The Vanity
Music/Sound Company	Pirate
Media Agency	OMD
Главный креативный директор	Carlos Moreno
Главный креативный директор	Peter Ignazi
Creative Director/CW	Craig McIntosh
Creative Director/AD	Jaimes Zentil
Agency Producer	Dena Thompson
Account Director	Melissa Levenberg
VP, Brand Director	Michelle Perez
Director, Strategy	Fernando Aloise
Директор по стратегии	Jason Chaney
Director	Mark Zibert
Исполнительный продюсер	Dan Ford
Исполнительный продюсер	Liane Thomas
Линейный продюсер	Jeff Schwartz
Редактор	Marka Rankovic
Director of Photography	Mark Zibert
Director of Photography	Eric Kaskens
Художник огня	Sean Cochrane
Colourist	Andrew Exworth
Музыкальный креативный директор	Vanya Drakul
VP, Brand Strategy and Communications	Lori Davison
Director, Integrated Brand Marketing	Kate Torrance
Associate Director, Community Stakeholder Relations	Lisa Charendoff
Marketing Manager	Tina Tieu
Director, Public Relations	Sandra Chiovitti
Manager, Public Relations	Lynn Bessoudo
Coordinator, Public Relations	Madeline Salerno