Заголовок | Better Together |
Brief | France Télévisions wanted to express a message of inclusivity. So we see a very diverse choir singing the famous Turtles song "Happy Together". When the choir shrinks to only one member, his voice starts to falter. But he's back at full strength again once the others join him. To be united is to be strong. |
Агентство | Publicis Conseil |
Кампания | On est toujours meilleur ensemble |
Рекламодатель | France Télévisions |
Бренд | France Télévisions |
Posted | Ноябрь 2018 |
Бизнес сектор | ТВ/Радио программы и станции |
История | Because it’s our differences that are driving us towards innovation and creativity, France Télévisions has always made Diversity one of its most important missions of all.To give pride of place to this fundamental value, France Télévisions staged a choir singing the famous song of the Turtles : Happy Together. This very heteroclite chorale gradually diminishes over the couplets to finally be made up by only one member, whose voice starts to totter.This film proves the true benefit of Diversity : its richness and strength, when united. |
Тип медиа | Телевидение |
Менеджер по рекламе | Eric Rinaldi |
Менеджер по рекламе | Frédéric Prallet-Dujols |
Менеджер по рекламе | Sophie Paradis |
Исполнительный креативный директор | Fabrice Delacourt |
Копирайтер | Benjamin Sanial |
Арт-директор | Raphaël Halin |
Специалист по работе с заказчиками | Caroline Darmon |
Специалист по работе с заказчиками | Lou Leproux |
Специалист по работе с заказчиками | Manon Rabette-Gache |
Стратегический планировщик | Marine Catalan |
Телепроизводство | Benjamin Auberdiac |
Телепроизводство | Prodigious |
Продакшн Студия | LA PAC Paris |
Директор | Raphaël Halin |
Директор | Benjamin Sanial |
Кинооператор | Jacques Girault |
Продюсер | Jérôme Denis |
Руководитель производства | Ben Kreckle |
Редактор | Laurence Lelong |
Звук | OCTOPUS PRODUCTIONS |
Звук | Claire Paillot |