Заголовок | Broken Heart (Coeur Brisé) |
Brief | Your Playlists combined summer insights with real user-created Spotify playlists. Each poster featured at least one real playlist from Spotify. For example, in an airport: "To the guy who created the playlist 'Where’s my passport?' Too late." Or "To you, the guy who created the playlist 'Brokenhearted' this summer. Someone just made a playlist called 'Need some lovin'." |
Агентство |
Media.Monks Paris
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Кампания |
Your Summertime, Your Playlists.
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Рекламодатель |
Spotify
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Бренд |
Spotify
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Posted | Ноябрь 2017 |
Бизнес сектор | Розничная торговля, дистрибуция и рестораны
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История | Your Summertime, Your Playlists is a national display campaign combining summer insights with real user-made Spotify playlists. Every poster features at least one existing playlist from Spotify that we responded to with a ‘truth’ to create funny and witty messages to accompany French holiday makers on summer trips this year. We had access to the media localizations in advance which allowed us to ultra-localize some of the posters, and and include tailor-made, local insights. |
Тип медиа |
На открытом воздухе / вне дома
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Главный исполнительный директор (CEO) |
Wale GBADAMOSI-OYEKANMI
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Креативный директор |
Damien Foui
|
Креативный директор |
Fabienne Fiorucci
|
Арт-директор |
Boris Lavergne
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Арт-директор |
Simon CHENUT
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Копирайтер |
Thomas BROUCHON
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Копирайтер |
Pierre BOURDIN-SAUVIAC
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Директор рабочей группы клиента |
Edith Chapin
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Управление аккаунтом |
Clément CHENIN
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