Заголовок #Unwanted
Агентство
McCann Belgrade
Кампания
#Unwanted
Рекламодатель
Womans Right Center
Бренд
Womans Right Center
Posted Август 2018
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
История In Montenegro, girls are so undervalued that women often undergo selective abortions. To provoke debate about this issue, Women's Rights Center teamed up with the national Eurovision song contest and pop star Katarina Bogicevic. The lyrics of the song featured the unspoken words of #unwanted girls who expressed their right to come into the world. The live event guaranteed huge impact and media coverage. Ironically the song came second, generating even more support.
Тип медиа
Связи с общественностью
Длина 127 seconds
Исполнительный креативный директор
Jana Savic Rastovac
Креативный директор
Sandra Vujović
Креативный директор цифрового формата
Vladimir Cosic
Арт-директор
Lidija Milovanovic
Арт-директор
Jelena Grahovac
Арт-директор
Saša Jovićević
Арт-директор
Kristina Jovanović
Арт-директор
Zdravko Kevrešan
Копирайтер
Dubravka Petrović
Копирайтер
Sandra Stojanović
Копирайтер
Dom Butler
Дизайнер
Bojan Čude
Директор рабочей группы клиента
Emina Azizi
Делопроизводитель
Dunja Šoškić
Медиа-руководитель
Jelena Roganović
Управляющий директор
Jelica Jauković
Управляющий директор
Ivan Čelebić
Deputy CEO
Olivera Perković
Главный исполнительный директор (CEO)
Vladimir Dimovski
PR Director
Marija Vicic
Фотограф
Erik Messori
Фото / Иллюстрации
CAPTA Images
Певец
Katarina Bogićević
Композитор
Aleksandra Milutinović
Song producer
Darko Dimitrov
Исполнительный продюсер
Chris Cartwright
Senior digital media planner
Vučić Popović
Начальник службы регулирования движения
Dubravka Perišić
Председатель
Srđan Šaper
Global Executive Creative Director
Adrian Botan
Редактор
Paul Jenkinson
Creative Director
Jana SaviÄ Rastovac
Creative Director
Sandra VujoviÄ
Associate Creative Director
Lidija MilovanoviÄ
COMMUNICATIONS DIRECTOR FOR CREATIVE EXCELLENCE ADRIATIC & NORDIC
Marija ViÄiÄ
Associate Creative Director
Dubravka PetroviÄ
Art Director
Jelena Grahovac
Regional Account Director
Emina Azizi
Digital Creative Director
Vladimir ÄosiÄ
INNOVATION EXCELLENCE ART DIRECTOR
Zdravko Kevrešan
Art Director
SaÅ¡a JoviÄeviÄ
Managing Director
Jelica JaukoviÄ
Graphic Designer
Bojan Äude
Account Executive
Dunja Å oÅ¡kiÄ
Managing Director
Ivan ÄelebiÄ
Media Supervisor
Jelena RoganoviÄ
Digital Media Planner
VuÄiÄ PopoviÄ
Creative Traffic
Dubravka PeriÅ¡iÄ
Deputy CEO
Olivera PerkoviÄ
CEO
Vladimir Dimovski
Chairman
SrÄan Å aper
Composer
Aleksandra MilutinoviÄ
Singer
Katarina BogiÄeviÄ
Song producer
Darko Dimitrov
Senior Art Director
Kristina JovanoviÄ
Photographer
Erik Messori
Global ECD, President Creative Europe
Adrian Botan
Senior Editor & Post Production Supervisor
Paul Jenkinson
Executive Producer
Chris Cartwright
Creative Writer
Dom Butler
Copywriter
Sandra StojanoviÄ
Entrant Company
McCANN BELGRADE
Idea Creation
MCCANN PODGORICA
Idea Creation
McCANN BELGRADE
Production
MCCANN PODGORICA
Production
McCANN BELGRADE
PR
MCCANN PODGORICA
PR
McCANN BELGRADE
Media Placement
MCCANN PODGORICA
Media Placement
UM