Shaziya Khan
National Planning Director at Wunderman Thompson South Asia
Mumbai, India
ЗаголовокThe Lux effect of Anushka on Virat
Агентство
Кампания Power of Glow
Рекламодатель Unilever
Бренд Lux
Дата первой трансляции/Публикации 2021 / 8
Бизнес сектор Мыло
История The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other.
философия Lux, the leading soap brand from the house of Unilever, has roped in power couple Anushka Sharma and Virat Kohli for its latest film, as part of its ‘Chand Sa Roshan Chehra' campaign series. Conceptualised by Wunderman Thompson South Asia, the campaign continues to build on the proposition of ‘skin glow’, from a modern and socially relevant standpoint. The film is a sneak peek into lives of Virat and Anushka, and has all the glamour associated with it, reinforcing the brand’s heritage as the soap of choice for film stars. The story narrates the effect of Anushka's glow from Lux on Virat. Anushka plays along to get the answer from Virat who breaks into the song Chand sa roshan chehra and dances to it. Virat and Anushka do a modern version of the Shammi dance with aplomb and Virat appears to be completely in awe of Anushka's glow. The story captures their modern day chemistry - they are playful and celebratory about each other. This campaign has been adapted by leveraging region specific iconic songs rooted in the region’s popular culture like Sohag Chand in Bengali, Chanda kinta Chanda in Kannada and ilaya nila polikirathu in Tamil and so on.
Тип медиа Телевидение
Длина
Рынок United States, United Kingdom
Продакшн Студия
Managing Partner & SVP
VP & CSD
AVP & CSD
Главный креативный директор
VP & Sr Creative Director
Sr Creative Director
Sr Consultant (Art)
Продюсер агентства
CSO
NDP
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Менеджер по рекламе
Директор
Оператор-постановщик
Исполнительный продюсер
Продакшн Студия
Продюсер
Продюсер
Управляющий производством
Choreography
Художник-постановщик
Костюм
Hair
Гример
Продюсер пост-производства
Offline Editor
Online Editior
Online Editior
Интернет-студия
Музыкальный руководитель
Редакционный
Редакционная компания

Люди, связанные с этой работой

Вам также могут понравиться ...

В тренде

Создать профиль и стать членом Adforum

Начать