| Заголовок | Marathon |
| Агентство | Engine UK |
| Кампания | Healthy Business |
| Рекламодатель | Xero |
| Бренд | Xero |
| Дата первой трансляции/Публикации | 2021 / 5 |
| Бизнес сектор | IT-решения и профессиональные сети |
| философия | Xero, the global small business platform, demonstrates how its products can help small businesses master the overwhelming task of doing their business finances, in a major UK advertising campaign, which stars comedian Rhys Darby, best known for his work in Flight of the Conchords. The campaign has been created by ENGINE Creative. It is the agency’s first campaign since being appointed to handle the UK advertising account earlier this year, following a competitive pitch, to create a distinct brand identity. The strategy is built on the insight that accounting and bookkeeping isn’t something to be ‘boshed’, ‘done’, or ‘smashed'. It’s at the heart of any business, and crucially important to have control over if you want a healthy business. At its heart of the creative is a TV ad in which we see Rhys Darby in a series of tongue-in-cheek analogies about how difficult running a business can feel. We see Darby taking part in what seems like a normal marathon. But as he talks about how it can feel for small business owners to keep up, we realise it is anything but. Rhys suddenly finds himself running through a desert and then sucked into quicksand. But with Xero in hand (literally, as a smartphone app) the feeling of being overwhelmed is replaced with that of ease and control. Rhys is suddenly in a fun run, on roller-skates, followed by taking off in a jetpack. He reminds us to search ‘Xero with an X’ followed by the new brand positioning of ‘healthy business’ is 'beautiful business'. The over-the-top analogies are continued in out-of-home and digital ads, colliding the worlds of health and business in a distinctive way. |
| Тип медиа | Телевидение |
| Длина | |
| Рынок | Canada |
| Звуковой дизайн компании | Wave Studios |
| Медиа-агентство | December19 |
| Директор по маркетингу | John Coldicutt |
| Head of Brand | Rob Foulkes |
| Brand Marketing Manager | Sam Daniels |
| Менеджер по рекламе | Emma Roddy |
| Менеджер по рекламе | Flaka Jasari |
| Главный креативный директор | Billy Faithfull |
| Креативный директор | Steve Hawthorne |
| Креативная команда | Jack Tibbs |
| Креативная команда | Michael Arthey |
| Дизайнер | Paul Kennelly |
| Дизайнер | James Blakeborough |
| Дизайнер | Elif Gurbuz |
| Chief Design Officer | Matt Fenn |
| Client Managing Director | Louise Hayward |
| Коммерческий директор | Eve Bui |
| Специалист по работе с заказчиками | Dom Kocur |
| Production Director | Bradley Woodus |
| Assistant Producer | Henry Davies |
| Integrated Project Director | Austin Vernon |
| Integrated Project Director | Liz Boothby |
| Директор по стратегии | Gen Kobayashi |
| Стратегический директор | Nicola Dyball |
| Senior Strategist | Alpesh Patel |
| Продакшн Студия | Smuggler |
| Директор | Benji Weinstein |
| Продюсер | Barty Dearden |
| Редактор | Aaron Dark |
| Редакционная компания | Saints Editorial |
| Послепроизводственный этап | Untold Studios |
| Звукорежиссер | Tony Rapaccioli |
| VFX Executive Creative Director | Neil Davies |
| Executive Post Producer | Ian Berry |
| Продюсер пост-производства | Ellie Joseph |
| Post Production Assistant | Jordan Malonga |
| VFX Supervisor | Alex Gabucci |
| VFX Lead | Sebastian Caldwell |
| Художник по видеоэффектам | Cindy Libbrecht |
| Художник по видеоэффектам | Clara Malleviale |
| Художник по видеоэффектам | David Ince |
| Художник по видеоэффектам | Florent Sanglard |
| Художник по видеоэффектам | Greta Kossowska |
| Художник по видеоэффектам | Lee Matthews |
| Художник по видеоэффектам | Luke Massingberd |
| Художник по видеоэффектам | Marcel Ruegenberg |
| Класс | George Kyriacou |
| Класс | Black Kite Studios |
| Оператор-постановщик | John Toon |
| Talent Consultant | Melsie Bourne |
| Talent Consultancy | The Bourne Consultancy |
| Актер / Знаменитость | Rhys Darby |
Больше работы
СМОТРЕТЬ ВСЕHealth Business: Mountain
- БРЕНД:
- Xero
- АГЕНТСТВО:
- Engine Group
Monster
- БРЕНД:
- MoneySupermarket
- АГЕНТСТВО:
- Engine UK
Money Calm Bull
- БРЕНД:
- moneysupermarket.com
- АГЕНТСТВО:
- Engine UK