Alina Emirova
Директор по маркетингу at Colgate-Palmolive Company
ЗаголовокAdopt a sticker
BriefThe project hopes not only to help find a new home for pets but also change the image of homeless animals in general. Most people have no idea how loyal and gentle can animals from the shelter be.We created a sticker pack where each sticker depicts a pet that needs a new home. The biography of any pet can easily be found by sending its sticker to an @adoptapackbot that will immediately send back its information, photos and advice on how to care for it. Each time a shelter gets a new pet, a new sticker is added, and whenever an animal finds a home, its sticker disappears from the pack.
Агентство
Кампания Adopt a sticker
Рекламодатель Colgate-Palmolive Company
Бренд Hill's
Дата первой трансляции/Публикации 2018 / 3
Бизнес сектор Корм для животных, продукты по уходу и услуги для домашних животных
История Kind, sensitive and beautiful are adjectives not often associated with shelter animals. Many fail to understand they can be incredibly gentle and friendly.

That’s why Possible Moscow have teamed up with Hill's Pet Nutrition and 'Adopt a Pet’, to challenge perceptions and find new homes for them.

To do this they have created, ‘Adopt A Pack', a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way. The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.
Тип медиа Digital
Длина
Директор по маркетингу
Бренд-менеджер
Digital Manager
Digital Manager
Креативный директор
Copywriter / Art Director
Фотограф
Дизайнер
Дизайнер
Программист
Client Director
Директор рабочей группы клиента

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