Заголовок | Citroën Scarves 1 |
Агентство | BETC HAVAS |
Кампания | Citroën Scarves |
Рекламодатель | Citroën |
Бренд | Citroën |
Дата первой трансляции/Публикации | 2019 / 6 |
Бизнес сектор | Легковые автомобили |
История | Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense beyond the road and to the styles of car lovers. Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer's most classic models. The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname "The Flaming Devil." To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road. The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website. |
Тип медиа | Упаковка, брендинг и дизайн |
Главный креативный директор | Erh Ray |
Исполнительный креативный директор | Andrea Siqueira |
Креативный директор | Alexandre Kazuo |
Креативный директор | Lucas Ribeiro |
Креативная команда | Alexandre Kazuo |
Креативная команда | Lucas Ribeiro |
Креативная команда | Guilherme Possobon |
Креативная команда | Victor Castelo |
Креативная команда | Lígia Fava |
Креативная команда | Juliano Brito |
Креативная команда | Victor Piva |
Креативная команда | Micael Andrade |
Креативная команда | Arthur Zambone |
Коммерческие дела | Marcela Jundurian |
Коммерческие дела | Heloisa Figueiredo |
Стратег | Agatha Kim |
Стратег | Renato Duo |
Стратег | Jaqueline Silva |
Channels & Engagement | Carlinha Gagliardi |
Channels & Engagement | Thiago Fernandes |
Channels & Engagement | Fabricio Duarte |
Motion | Micael Andrade |
Motion | Victor Piva |
Motion | Alexandre Kazuo |
Motion | Guilherme Possobon |
Motion | Tiago Hasegawa |
Motion | Paulo Alberto |
Motion | BRENO AMORIM |
Audio Production | Jamute |
Ретушер | Rodrigo Maltchique |
Photography / Retoucher | Thinkers |
Still Photography | Genga Estudio |
Advertising | Antoine Gaston Breton |
Advertising | Silvia Torrecillas |
Advertising | Helena Costa |