Заголовок | Talking can save lives |
Brief | Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once. |
Агентство | BBDO Group Germany |
Кампания | Talking can save lives |
Рекламодатель | Deutscher Caritasverband e.V. |
Бренд | Suicide Prevention Service [U25] |
Posted | Ноябрь 2019 |
Бизнес сектор | Благотворительные организации, фонды, волонтеры |
История | Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25. |
Тип медиа | Брендированный контент |
Главный креативный директор | Wolfgang Schneider |
Creative Managing Director / ECD | Kristoffer Heilemann |
Креативный директор | Andy Wyeth |
Креативный директор | Konstanze Druyen |
Концепция | Rodrigo Henriques |
Концепция | Michael Plueckhahn |
Concept / Chief Production Officer | Steffen Gentis |
Арт-директор | Ailton Henriques |
Арт-директор | Till Reiber |
Арт-директор | Rosario Brancato |
Копирайтер | Christian Korntheuer |
Account Management Team | Patrick Krug geb. Heinz |
Account Management Team | Marta Zlatewa |
Account Management Team | Marco Triendl |
Account Management Team | Jan Kronies |
Творческий технолог | Martin Boeing-Messing |
Game Consultant | Kristin Janulik |
Продакшн Студия | CraftWork Duesseldorf |
Звуковой дизайн компании | Motor Entertainment GmbH |
Производство аудиофонограмм | nhb Berlin |
Звукорежиссер | Verena Beck |
Директор | Sven Schrader |