Communications Manager at McCann Demand

ING Bank - "Like a Surgeon"

McCann Prague

McCann Prague Praha, Czech Republic

6666

Бренд: ING Bank
Страна: Czech Republic

Рекламодатель: ING Group

Заголовок	Like a Surgeon
Агентство	McCann Prague
Кампания	ING Bank 2018
Рекламодатель	ING Group
Бренд	ING Bank
Дата первой трансляции/Публикации	2018 / 11
Бизнес сектор	Банки, финансы, законодательство и страхование
философия	ING doesn’t like to be just a bank. They believe in the next generation of banking. A bank that doesn’t look or feel like a bank. One that believes in life. In a life well spent, not a life full of spending. One that empowers you to transform your work – your blood and sweat - into the means to achieve the things that you want effortlessly and pain free. Through this campaign we visualize the everyday lives, desires and needs of people for a life well spent. We don’t show a world where everything’s perfect, because that’s just not how life is. Life is full of small, imperfect moments – and more often than not they’re the times we reflect on fondly, and that drive us to strive for a better quality of life.
Тип медиа	Телевидение
Длина	20 seconds
Главный креативный директор	Razvan Capanescu
Креативный директор группы	Jiří Horut
Директор по маркетингу	Nik Van Dam
Продакшн Студия	Armada Films s.r.o.
Послепроизводственный этап	RUR
Director	Robert Nylund
Оператор-постановщик	Martin Matiasek
Editor	Lenka Hojková
Арт-директор	Hayley Smith
Арт-директор	Jiří Horut
Копирайтер	Aidan Whitley
Копирайтер	Aleš Brichta
Account Director	Hana Prokopová
Account Director	Jaroslav Malina
Специалист по работе с заказчиками	Eliška Menclová
PR Officer	Alice Reindlová
Head of Media Production	Jitka Baldwin
Producer	Filip Sirový
Producer	Christian Zethner
Line Producer	Petr Slavik
Аудио послепроизводственный этап	Soundsquare