| Заголовок | Bihor Couture - The Story |
| Агентство | McCann Worldgroup Romania |
| Кампания | Bihor couture |
| Рекламодатель | Beau Monde |
| Бренд | Beau Monde |
| Дата первой трансляции/Публикации | 2018 / 4 |
| Бизнес сектор | Газеты, журналы, книги |
| История | A famous Parisian fashion house included a Romanian jacket suspiciously like those from Bihor in their couture collection and sold it for 30,000 euro. So how about generating some cash for the creators of the original design? Beau Monde, a fashion magazine with 100% original Romanian content, took a stand against cultural appropriation and launched Bihor Couture, a brand that sells authentic fashion pieces and returns the money to local communities. Bihor - it rhymes with Dior. The campaign took advantage of that fact when the Parisian fashion house included a jacket that looked a lot like a traditional Romanian garment in one of its collections. Romanian magazine Beau Monde launched Bihor Couture to encourage fashion fans to buy the original item, handmade in Bihor itself, and at the same time support local crafts people. |
| Тип медиа | Интегрированные медиа / 360 Активация |
| Длина | |
| Главный креативный директор | Catalin Dobre |
| Креативный директор группы | Ioana Zamfir |
| Content Creative | Ionut Cojocaru |
| Копирайтер | Adina Cîrstea |
| Regional Senior Account Manager | Alexandra Albu |
| Communications / Corporate Relations | Corina Nica |
| PR-менеджер | Andreea Predescu |
| Директор рабочей группы клиента | Andreea Sofrone |
| AV менеджер | Tiberiu Munteanu |
| Продюсер | Alex Popa |
| Директор | Andrei Mandru |
| Оператор-постановщик | Radu Voinea |
| Помощник директора | Valentin Ruscan |
Больше работы
СМОТРЕТЬ ВСЕBihor Couture
- БРЕНД:
- Beau Monde
- АГЕНТСТВО:
- McCann Worldgroup Romania