Carla Klumpenaar
GM Marketing, Communications, ID Design at IKEA
United Arab Emirates
ЗаголовокNew Collections
Кампания New Collections
Рекламодатель IKEA
Бренд Al-Futtaim IKEA
Дата первой трансляции/Публикации 2022 / 9
Бизнес сектор Аптеки, специализированные магазины
философия The world is changing, faster than ever before, and so are people’s needs and dreams. With the aim of creating a better everyday life for the many, Al-Futtaim IKEA announced the launch of its new collections, room setups and home furnishing solutions with a new campaign
Проблема Homes are spaces that do it all. Al-Futtaim IKEA believes that better products enable better homes. As time changes, so does the role of the home. It is now also your office, gym, spa, yoga studio, bakery, restaurant, classroom, play area, gaming zone and much more. As work and personal lives become more flexible, designing homes to mirror the flexibility and functionality has become increasingly important. While IKEA provides its consumers with a range of multifunctional home furnishing solutions, people are still not as flexible, finding it difficult to multitask. This year’s offering focuses on multifunctional products that can help consumers achieve the right balance between the spaces they live in and overall wellbeing therefore making their home a space that changes with them.
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