| Заголовок | Red Ball |
| Агентство |
New Moment New Ideas Company
|
| Кампания |
Red Ball
|
| Рекламодатель |
Hemofarm Foundation
|
| Бренд |
Hemofarm Foundation
|
| Posted | Август 2018 |
| Бизнес сектор | Больницы, медицинские учреждения и медицинские услуги
|
| История | Entry Summary;Every year in Serbia, about 50 thousand people die from the consequences of high blood pressure. It is equal to one smaller town that disappears every year. The other name for this disease is a "silent killer".;When it comes to unhealthy habits, people in Serbia might be the first in the world.;However, when it comes to taking care of our health, going to a doctor is usually the last thing we do.;Every second person has a high blood pressure. But it doesn’t stop them until they finally… burst.;Brief Explanation;To raise awareness and provoke conversation about high blood pressure’s devastating consequences, we made an outdoor installation: the Red Ball realized in partnership with artist Kurt Perschke. It is the world's longest-running street art work, which was for the first time ever in the service of public health. We used the symbolism of this project to illustrate the danger of high blood pressure, placing the installations across Serbia. Those who suffer from high blood pressure, feel like their head is going to explode like an over-inflated balloon. Thus, by using the red ball, we gave color and shape to the most common symptom of the high blood pressure so people could detect it before it’s too late. |
| Тип медиа |
На открытом воздухе / вне дома
|
| Больше информации | https://www.lovethework.com/entries/488510 |
| Исполнительный креативный директор |
Veljko Golubovic
|
| Креативный директор |
Ana Sutic
|
| Арт-директор |
Igor Milovanovic
|
| Арт-директор |
Nikola Vojnov
|
| Копирайтер |
Marko Novakovic
|
| Копирайтер |
Ivan Tokin
|
| Дизайнер |
Sladjana Danojevic
|
| Управление аккаунтом |
Mina Popovic
|
| Управление аккаунтом |
Nemanja Jovanovic
|
| Управление аккаунтом |
Lazar Sakan
|
| Управление аккаунтом |
Jasmina Nikolić
|
| Управление аккаунтом |
Nemanja Vucinic
|
| Медиа директор |
Vladan Andjelkovic
|
| Медиа-команда |
Marija Rakovic
|
| Медиа-команда |
Nemanja Ralic
|
| Управляющий директор |
žArko Sakan
|
| Стратегия / Планирование |
Ana Vehauc
|
| PR Director |
Jelena Krivokapic
|
| PR Director |
Jelena Zecevic
|
| Продакшн Студия |
Top Cut
|
| Продюсер агентства |
Aleksandar Krstic
|
| Цифровое производство |
Goran Rudinac
|
| Цифровое производство |
Milan Opsenica
|
| Цифровое производство |
Milos Janjic
|
| Стратег цифрового формата |
Aneta Nedimovic
|
| Event producer |
Branko Milutinovic
|
| Event producer |
Anja Bilbija
|
| Credits |
Kurt Perschke
|
| Chief Creative Officer |
Jaime Mandelbaum |
| Executive Creative director |
Veljko Golubovic |
| Creative director |
Ana Sutic |
| Creative manager |
Lazar Sakan |
| Managing director |
Zarko Sakan |
| Head of Art |
Igor Milovanovic |
| Project manager |
Mina Popovic |
| Account manager |
Nemanja Jovanovic |
| Art director |
Nikola Vojnov |
| Art director |
Sladjana Danojevic |
| Creative strategist |
Ana Vehauc |
| Copywriter |
Ivan Tokin |
| Production director |
Aleksandar Krstic |
| BTL manager |
Branko Milutinovic |
| BTL manager |
Anja Bilbija |
| Media director |
Vladan Andjelkovic |
| Media planner |
Marija Rakonjac |
| Media manager |
Nemanja Ralic |
| PR director |
Jelena Krivokapic |
| PR manager |
Jelena Zecevic |
| Client service director |
Jasmina Nikolic |
| Executive director |
Nemanja Vucinic |
| Head of digital |
Goran Rudinac |
| Digital specialist |
Aneta Nedimovic |
| Digital specialist |
Milos Janjic |
| Artist |
Kurt Perschke |
| Production director |
Ana Velkovski |
| Entrant Company |
NEW MOMENT NEW IDEAS COMPANY |
| Idea Creation |
NEW MOMENT NEW IDEAS COMPANY |
| Production |
NEW MOMENT NEW IDEAS COMPANY |
| PR |
NEW MOMENT NEW IDEAS COMPANY |
| Media Placement |
NEW MOMENT NEW IDEAS COMPANY |
