Daniele Signoriello
Visual Design at Publicis Sapient London
London, United Kingdom
ЗаголовокAmplifon Hearing App
BriefHearing aids are notorious for being finicky and difficult to master...what’s more, many feel too embarrassed to even wear one. As a result, countless hearing impaired individuals aren’t hearing life in full. Amplifon introduces a service that finally puts the user firmly in control of their hearing aid. The app learns about user needs and behaviors, actively helps them overcome new and difficult challenges and offers real-time feedback encouragement and unparalleled technical support. What’s more, it allows customers to descritely manage volume control, noise levels, wind reduction and more from their smartphones.
Агентство
Кампания Amplifon Hearing App
Рекламодатель AMPLIFON
Бренд Amplifon Hearing Aid
PostedНоябрь 2018
Бизнес сектор Медицинское оборудование
История Wearing a hearing aid has radically changed for the better. Not because of new hearing aid technology, but because we’ve designed a service that finally puts the user firmly in control of using it.Our world-first Amplifon Companion app works with any Bluetooth hearing aid. It learns about user needs and behaviours to give support and advice exactly when needed. An AI ready companion service that actively helps customers overcome new and difficult challenges they face, giving daily reminders, real-time feedback encouragement, and offering unparalleled technical support, including tutorials and FAQs.The companion service guides and supports customers, encouraging them to use their hearing aids to their greatest potential every step of the way. The app also supports customers to help them regain optimal hearing thus improving their quality of life. It allows customers to manage volume control, noise levels, wind reduction and more, in restaurants, when listening to music and in the outdoor environment, from a single central control panel. Customers can also locate the nearest Amplifon store and book appointments directly using the app.This app is a crucial building block of Amplifon’s digital transformation strategy. It helps to attract a new, younger generation of customers. And it satisfies the changing needs of Amplifon’s core target group of older customers who live an increasingly more active, digital lifestyle. Finally, it also underlines Amplifon’s position as the leading hearing care service provider by enabling new, digital services that enrich the overall customer experience, especially after-sales, and will ultimately increase customer satisfaction.The app has been downloaded more than 3,800 times in a period of 4 months since its launch. On the day of the launch, Amplifon shares rose 10%.
Тип медиа Приложения
Длина
Исполнительный креативный директор
Креативный директор
Делопроизводитель
Менеджер проекта
Восприятие пользователем
Восприятие пользователем
Дизайн
Дизайн
Стратег
Motion
Motion
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