Ida Persson
Стратег at Goodby Silverstein & Partners
San Francisco, United States
ЗаголовокThe voice of change
BriefThe Voice of Change is an innovative radio spot recorded over seven months. It follows a transgender person’s journey from female to male, solely via the sound of his voice. For every shot of testosterone, Alex made a new voice recording. The recordings were then combined into a message of tolerance for EuroPride 2018.
Кампания The Voice Of Change
Рекламодатель Europride
Бренд Europride
PostedФевраль 2018
Бизнес сектор Выставки, события и фестивали
История In over 60 countries in the world, changing your gender is illegal. Which makes being who you are a crime. To raise awareness for transgender rights, we recorded an important message with the help of Alex. A transgender person in transition from female to male. The Voice of Change is a transgender person’s journey to becoming the person he was meant to be, and a message that gives a voice to transgender people all over the world. Welome to EuroPride 2018 in Stockholm and Gothenburg this summer. Whoever you are.
Тип медиа Анализ ситуации
Продакшн Студия
Креативный директор
Продюсер Продакшн Студии
Продюсер Продакшн Студии
Продюсер Продакшн Студии
Планировщик счета
Специалист по работе с заказчиками

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