Заголовок | Swisscom The most hated vending Machine |
Brief | Swisscom wanted people to experience physically what best network coverage means.So they placed a vending machine next to a popular hiking trail in the Alps. To use the vending machine people had to have mobile phone reception. Everyone who was able to enter a code on a mobile website got free ice cold drinks. But the vending machine was located at a place where only Swisscom has coverage. The Swisscom customers loved it – the customers of all other providers obviously didn’t like it so much. So it became Switzerland’s most hated vending machine but at the same time the best way to prove the best net. |
Агентство | HeimatTBWA\ |
Кампания | Swisscom The most hated vending Machine |
Рекламодатель | Swisscom |
Бренд | Swisscom Mobile Cellular Network |
Posted | Ноябрь 2018 |
Бизнес сектор | Персональная беспроводная связь |
История | Switzerland’s No.1 telecom provider Swisscom offers the best mobile coverage in the country. They wanted to prove this promise in a convincing and engaging way. |
Тип медиа | Мобильная реклама |
Креативный директор | Arne Stach |
Креативный директор | Malte Bülskämper |
Копирайтер | Franziska-Maria Kaul |
Копирайтер | Fabian Rössler |
Арт-директор | Anja Michel |
Продакшн Студия | Rocket Film |
Директор | Tobias Weber |
Продюсер Продакшн Студии | Ricardo Colacurcio |
Продюсер агентства | Alexander Münzer |
Главный креативный директор | Guido Heffels |
Главный креативный директор | Matthias Storath |
Дизайн | Marcel Frömming |
Директор рабочей группы клиента | Till Hopf |
Специалист по работе с заказчиками | Kathrin Eiglsperger |
Исполнительный продюсер | Kerstin Reulen |
Кинематография | Ralph Baetschmann |
Редактор | Andrej Gontcharov |
Класс | Garry Maddison |