| Заголовок | Unboxing Sneak Attack |
| Агентство | Periscope |
| Кампания | Unboxing Sneak Attack |
| Рекламодатель | Ferrara Candy Company |
| Бренд | Trolli |
| Дата первой трансляции/Публикации | 2017 |
| Бизнес сектор | Леденцы |
| философия | In an effort to tap into the sneaker-obsessed market for the launch of Trolli's new Sour Brite Sneaks product, we put our own spin on the unboxing phenomenon. We know that sneakerheads are as obsessed with the box as the kicks, making unboxing from start to finish a video worth watching. The question was, how do we infuse Trolli’s weirdly awesome brand essence into these unboxing influencer partnerships? Enter: Sneak Attack. Trolli trolled well-known unboxers Brad Hall and Jacques Slade with a package design unlike any other sneaker, burying our gummi pair under layers of suspense to turn a shoebox into a must-watch social stunt. - 2 Sneaker gods trolled by Trolli to launch Sour Brite Sneaks - 605,107 Video views from the sneaker-obsessed - 687,000 Engagements and "must-cop" kudos from followers |
| Тип медиа | Социальные медиа |
| Длина | |
| Influencer Manager | Brad Hall |
| Influencer Manager | Jacques Slade |
| Специалист по работе с заказчиками | Elizabeth Dutcher |
| Стратегический планировщик | Maggie Summers |
| Стратегический планировщик | Olivia Bohringer |
| Главный креативный директор | peter nicholson |
| Креативный директор группы | Rob Peichel |
| Креативный директор | Dustin Joyce |
| Креативная команда | David Hahn |
| Креативная команда | Bridget Jewell |
| Копирайтер | Matt Klugman |
| Копирайтер | Michael Collins |
| Арт-директор | Jade Bayonet |
| Продюсер агентства | Martha Hedstrom |
| Продюсер агентства | Sara Londo |
| Стратег по социальным сетям | Taylor Lovaas |
| Менеджер проекта | Jenna Wade |
| Lead Animator | Ben Hall |