| Заголовок | Keeping Families Together |
| Агентство | Leo Burnett |
| Кампания | Keeping Families Together |
| Рекламодатель | McDonald's |
| Бренд | Ronald McDonald House |
| Дата первой трансляции/Публикации | 2019 / 10 |
| Бизнес сектор | Рестораны и кафе быстрого приготовления |
| философия | Ronald McDonald House Charities UK has provided free ‘home away from home’ accommodation to families with children undergoing hospital treatment. The Houses allow families to be by their child’s bedside in a matter of moments, while maintaining a degree of normal life and reducing emotional and financial strain. With 11 Houses across the UK in locations close to specialist children’s hospitals, the charity has helped 50,000 families since it launched in 1989. Traditionally McDonald’s customers have donated to the independent charity at collection points in restaurants, and a donation function recently added to digital ordering screens. “Keeping Families Together” sheds light on the charity’s work and the stories of some of the families helped by the Houses. It also thanks McDonald’s customers for their contributions over the past 30 years. Using first-hand accounts from parents helped by the charity, “Keeping Families Together” highlights the role the Houses play in keeping families close together during some of the most frightening experiences a child and their parents can face. |
| Тип медиа | Телевидение |
| Длина | |
| Больше информации | https://rmhc.org.uk/30th-birthday/ |
| Аудио послепроизводственный этап | 750mph |
| Послепроизводственный этап | MPC LDN |
| Управление аккаунтом | Alice Slade |
| Коммерческий директор | Sam Houlston |
| Директор рабочей группы клиента | Steph Bates |
| Специалист по работе с заказчиками | Imogen Malone |
| Телепродюсер агентства | Lou Pegg |
| Телепродюсер агентства | Helen Choonpicharn |
| Главный креативный директор | Chaka Sobhani |
| Менеджер проекта | Jamie Teale |
| Senior Social Media Manager | Rory O’Neill |
| Marketing Director Brand & Experience | Ben Fox |
| Менеджер по маркетингу | Chloe Bissell |
| Senior Brand Manager | Hollie Subhan |
| Campaign Assistant | Chansey White |
| Social Media Manager in Chief | William Bonaddio |
| Head of Campaigns and Communities | Louise Page |
| Креативная команда | Mark Franklin |
| Креативная команда | Rob Tenconi |
| Стратегический директор | Max Keane |
| Стратегический планировщик | Joe Beveridge |
| Дизайнер | Rob Tenconi |
| Дизайнер | Ron Morrison |
| Фотограф | Gary Moyes |
| Фотограф | Rob Tenconi |
| Photographers Agency | Gary Moyes Photography |
| Медиа-агентство | OMD UK |
| Медиа-планировщик | Grant Beckley |
| Activation Agency | The Marketing Store London |
| e-CRM Agency | Armadillo Marketing |
| PR-агентство | The RED Consultancy |
| Продакшн Студия | Really Good Films |
| Редакционная компания | Cut and Run London |
| Редактор | Nick Armstrong |
| Директор | Mark Woods |
| Директор | Jackie Ball |
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