Заголовок | Are you in a toxic relationship? |
Агентство | Publicis Canada |
Кампания | Toxic Relationship |
Рекламодатель | De Facto |
Бренд | De Facto |
Дата первой трансляции/Публикации | 2018 / 11 |
Бизнес сектор | Институциональные/общественного интереса/некоммерческие организации |
философия | For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products. We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction. Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO |
Тип медиа | Телевидение |
Длина | |
VP Creative Director | Sylvain Dufresne |
Creative Director | Mario Laberge |
Арт-директор | Eric Bouchard |
Копирайтер | Éléonore Hurtubise |
English Adaptation | James Viloria |
English Adaptation | Kristian Andersen |
Strategy | Laurence Delwaide |
Client Services | Stéphanie Martin |
Client Services | Félix Grenier |
Client Services | Paul-André House |
Content Strategy | Ariane Renaud-Brûlé |
Media | Natacha Lafleur / Spark |
Agency Producer | Renée Séguin |
Production | Quatre Zéro Un, Simon Corriveau |
Director | Mathieu Grimard |
Оператор-постановщик | Dereck Branscombe |
Post Production | Video Nerve |
Editor | Mathieu Grimard |
Редактор | Charles-Louis Thibault |
Colour, on-line | Dominique Belletête |
Sound Design | Alexandre Wang-Legentil |
Music | Cult Nation / Cri |