Alexandre Wang-Legentil
Звук at Publicis Canada
Montreal, Canada
ЗаголовокAre you in a toxic relationship?
Агентство
Кампания Toxic Relationship
Рекламодатель De Facto
Бренд De Facto
Дата первой трансляции/Публикации 2018 / 11
Бизнес сектор Институциональные/общественного интереса/некоммерческие организации
философия For young people, 17-24, smoking represents empowerment, a sense of being in control of one’s life. The mandate is to sensitize them to the fact that, in reality, it is the tobacco industry that is in control of their lives, and this through strategies to create a dependency on its products.

We created a campaign using an unlikely theme that nonetheless resonates strongly with the target group: romantic relationships. In the end, the entire campaign, which includes a short film, sheds light on the insidious and sly nature of cigarette addiction.

Film advertisement created by Publicis, Canada for De Facto, within the category: Public Interest, NGO
Тип медиа Телевидение
Длина
VP Creative Director
Creative Director
Арт-директор
Копирайтер
English Adaptation
English Adaptation
Strategy
Client Services
Client Services
Client Services
Content Strategy
Media
Agency Producer
Production
Director
Оператор-постановщик
Post Production
Editor
Редактор
Colour, on-line
Sound Design
Music

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