| Заголовок | SweaterCard |
| Агентство | NOSSA™ |
| Кампания | SweaterCard |
| Рекламодатель | Carlsberg Group |
| Бренд | Carlsberg |
| Дата первой трансляции/Публикации | 2018 / 12 |
| Бизнес сектор | Пиво, сидр, лагерное пиво |
| История | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| философия | This sweater has a trick up its sleeve: Free Carlsberg Carlsberg created the only sweatshirt that everyone will want to receive this Christmas. The first sweatshirt you can use.... to ger Carlsberg for free. The Sweatercard has contacless technology embbeded into its sleeve and it’s the perfect gift to those who want to get in the Christmas spirit and into the bar. You just have to pull the sleeve to the payment terminal and enjoy what is probably the best beer in the world. Easy ain’t it? |
| Тип медиа | Брендированный контент |
| Длина | |
| Креативный директор | Nuno Cardoso |
| Творческий руководитель | Rafael "Clark" Pfaltzgraff |
| Арт-директор | Sávio Hatherly |
| Арт-директор | Rafael Clark Pfaltgraff |
| Копирайтер | André Afonso |
| Специалист по работе с заказчиками | Maria Inês Vitorino |
| Social Media Supervisor | Joana Carvalho |
| Эксперт по соц. сетям | Ana Patacão |
| Эксперт по соц. сетям | Xavier Lopes |
| Эксперт по соц. сетям | João Paiva |
| Интерактивный дизайн | André Almeida |
| Менеджер по рекламе | Vera Sousa |
| Менеджер по рекламе | Teresa Santana Godinho |