Заголовок | Mojang Studios - The Power of Play |
Агентство | Bold (Noa) |
Кампания | The Power of Play |
Рекламодатель | Mojang Studios |
Бренд | Minecraft |
Posted | Июнь 2021 |
Бизнес сектор | Компьютерное программное обеспечение и продукция мультимедиа |
История | In the gaming industry, there is fierce competition over the best talents, gamers, and followers. Mojang Studios needed a new identity that reflected the company’s soul, that would strengthen their employer branding both internally and externally, for years to come. The new brand identity captures the playful nature of Mojang Studios. A key element is a group of unique building blocks which we call the Mojangs. These quirky little gizmos are used throughout the brand identity in many ways; from small glyphs in the typeface to big graphics and animated 3D objects. The new identity also includes sound and music design. An immersive experience on all platforms. |
Тип медиа | Индивидуальность корпорации/бренда |
Длина | |
Проектная фирма | Mojang Studios |
Продакшн Студия | Bkry Noa |
Директор по дизайну | Michael Laning |
Директор по дизайну | Eva Elgström / Aggerborg |
Директор по дизайну | Yun Yu |
Motion Designer | Martin Klint |
Motion Designer | Kristian Bjureby |
Senior Designer | Carl-Johan Nordin |
Дизайнер | Whitney Macaluso |
Дизайнер | Ivo Rubboli |
Audio Creative | Joar Lenz |
Senior Brand Producer | Jenny Ahnell |
Креативный директор | Markus Toivonen |
Креативный директор | Oliver Helfrich |
Арт-директор | Wiktor Persson |
Chief Storyteller | Lydia Winters |
Head of Creative Communications | Thomas Wiborgh |
Director of Sound | Samuel Åberg |
Звуковой дизайн компании | Redpipe Studios |
Специалист по работе с заказчиками | Carina Lockhart |
Специалист по работе с заказчиками | Lova Henriksson |
Главный креативный директор | Oskar Lubeck |
Chief Growth Officer | Michael Olaye |
Client Director | Harry Elonen |
Senior Account Manager | Tina Thornander |