Quitline - "Follow You Till I Die"

YoungShand. Auckland, New Zealand

Премии

21454

Это объявление является частью "ACT Responsible Collection"

Бренд: Quitline
Страна: New Zealand

Рекламодатель: Health Promotion Agency

Заголовок	Follow You Till I Die
Агентство	YoungShand.
Кампания	Follow You Till I Die
Рекламодатель	Health Promotion Agency
Бренд	Quitline
Дата первой трансляции/Публикации	2019 / 8
Бизнес сектор	Больницы, медицинские учреждения и медицинские услуги
Слоган	Your best mate will follow you anywhere. Lead them well.
История	Your best mate will follow you anywhere, but if you’re a smoker, where are you really leading them? Smokers are well versed on the harmful effects that cigarettes have on their health and the health of the people around them, yet many accept quitting to be an impossible task and concede to taking the risk. To help give smokers new reason to ditch the pack, we chose a different angle based on — little known fact Kiwi smokers to start their quit journey – their pets. Emotionally charged and beautifully shot, the spot comes to a conclusion around the all-too-relatable experience many people have had when their time with a beloved animal comes to an end. And the realisation, for smokers, that there’s something tangible they can do to stave that day off for longer with the help of Quitline. New Zealand has one of the highest rates of pet ownership in the world, with these furry companions taking up a special place in our hearts. It's this powerful connection and the unbreakable loyalty between a man and his dog that the campaign centres around – educating smokers on the little known fact that when they smoke around their pets, they’re twice as likely to get cancer. Directed by Perry Bradley of Film Construction, with music composed by Peter van der Fluit of Liquid Studios, viewers get a unique dog’s view of the world. However, as the story progresses, we realise that smoking is leading them both somewhere they don't want to go.
Тип медиа	Веб-фильм
Длина	136 seconds
Звуковая дорожка	Peter Van Der Fluit - Liquid Studios
Film Company	Film Construction
Креативный директор	Anne Boothroyd
Креативный директор	Scott Maddox
Копирайтер	Erin Mattingly
Арт-директор	Jack Wadham
Директор рабочей группы клиента	Ben Hopkinson
Стратегический директор	Jesse Kelly
Agency Film Producer	Esther Watkins
Дизайнер	Ryan Overeem
Дизайнер	Elliot Oxborough
Media Account Director	Kathleen Gunther
Медиа-планировщик	John Waltmann
Менеджер по рекламе	Homecare Medical
Director of Communications	Robyn Bern
Community Engagement	Robyn Bern
Стратег цифрового формата	Jorin Sievers
Менеджер социальных медиа	Jorin Sievers
Communications Manager	Calvin Cochran
Marketing	Zoe Parlevliet
Communications Coordinator	Zoe Parlevliet
Директор	Perry Bradley
Исполнительный продюсер	Belinda Bradley
Продюсер Продакшн Студии	Jozsef Fityus
DP	Aaron Morton
Арт-директор	Nicky Verdon
Кастинг	Mike Dwyer
Редактор	Nathan Pickles
Послепроизводственный этап	Toybox
Звук	Liquid Studios
Композитор	Peter van der Fluit
Фотограф	Belinda Bradley
Animal Wrangler	Karen Sadler