Faisal Alsaad
Менеджер по рекламе at STC
Riyadh, Saudi Arabia
ЗаголовокSarah. The Game Changer
Агентство
Кампания Sarah. The Game Changer
Рекламодатель Saudi Telecom Company
Бренд Saudi Telecom Company
Дата первой трансляции/Публикации 2018
Бизнес сектор Услуги телекоммуникации
философия When it comes to Internet speed in Saudi Arabia, the Saudi Telecom is King. Having dominated the category for a long time, the telco wanted to cement its dominance by growing its customer base. In a landmark year for women in the Kingdom which saw a rise of new freedoms, there’s also been a rise of female gamers who’ve been silently entering this male-oriented industry. In this film, we feature Sarah, a young female driver who never lost a drag-race.
The film was banned on 15 December 2018. Seeing a Saudi female driving was unusual a year ago – so imagine seeing a film of a Saudi female drifting on the road. Local authorities felt that the film went overboard in its content. So after several discussions with them, we finally reached an agreement. The solution to cut down on the scenes were our lead driver was distracted– and we ended our film with a message specifying that speed should be extreme only online. This was released on 1 January 2019.
Тип медиа Телевидение
Длина
Chief Creative Operations Officer
Исполнительный креативный директор
Creative Director
Копирайтер
Арт-директор
Копирайтер
Head of TV Production KSA
Head of Strategic Planning KSA
Planner
Associate Business Director
Account Director
GM Marketing & Communications
Traditional Media Director
Production House
Исполнительный продюсер
Director
Post-Prodcution

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