Jan Suda
Media Director at McCann Prague
Praha, Czech Republic
ЗаголовокWill of the Cat
Агентство
Кампания Mental Martial Arts
Рекламодатель Coca-Cola Company
Бренд Sprite
Дата первой трансляции/Публикации
Бизнес сектор Безалкогольные напитки, тоники
История Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily.We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying.So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.The character, this special martial art master, who gives the advice is an old, eccentric and slightly strange Japanese man. The dialogue is written to make him come across as kind and caring, but also unpredictable and quirky-funny enough to make the ads engaging.
философия Sprite believes in refreshing positivity. So much so that the current campaign it’s called #iloveyouhater, pleading for positivity even against all odds, in front of prejudice, in front of adversity. Like bullying. A still – unfortunately – omnipresent phenomenon youngsters have to face daily. We’ve consulted several anti-bullying charities for guidance and found that there are more mental techniques to lessen the impact of bullying. So, we came up with ‘The Sprite School of Mental Martial Arts’ idea. A series of fun & useful radio spots, that’ll inspire youngsters to better cope with bullying.
Тип медиа Радио
Длина
Исполнительный креативный директор
Креативный директор
Копирайтер
Копирайтер
Копирайтер
Копирайтер
Копирайтер
Копирайтер
Директор рабочей группы клиента
Медиа директор
Продюсер агентства
Специалист по работе с заказчиками
Звукозаписывающая студия
Региональный креативный директор
Creative Excellence Manager
PR Communications Manager

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