| Заголовок | Bee In Touch |
| Агентство | Leo Burnett Moscow |
| Кампания | Bee In Touch |
| Рекламодатель | Beeline |
| Бренд | Beeline |
| Дата первой трансляции/Публикации | 2020 / 6 |
| Бизнес сектор | Услуги телекоммуникации |
| философия | Together with experts in farming and beekeeping, they have developed a simple and user-friendly solution. Now all a farmer planning to treat crops has to do, is to just push one phone button. A special algorithm provided with massive data about fields and apiaries geolocation will evaluate the number of apiaries in danger and send a notification to their owners. In this way, they will have enough time to protect their bees by covering the hives or moving them away for a period calculated based on real-time data. Extensive public dialogue around our campaign attracted the attention of the government and the main agricultural regions of the country. So, the long-awaited first version of the federal beekeeping law was finally proposed to the Parliament. Now it includes new communication standards between beekeepers and farmers. Bee In Touch platform is considered to be a part of the process. And since the extinction of bees is a challenge not only for our country, we will create a free guide, which includes our service source code to help other countries to protect their bees in the future. Because after all the easiest way to make the future better is to be in touch. |
| Тип медиа | Приложения |
| Больше информации | https://spasipchel.ru/ |
| Head of Integrated Communications | Oksana Trofimova |
| Менеджер по рекламе | Semen Lapshev |
| Менеджер по рекламе | Natalya Yureva |
| Менеджер по рекламе | Artem Lopuhin |
| Менеджер по рекламе | Ekaterina Em |
| Менеджер по рекламе | Evgeniya Chistova |
| Менеджер по рекламе | Tatyana Shilovskaya |
| Менеджер по рекламе | Dmitry Burenko |
| Менеджер по рекламе | Pavel Boev |
| Senior Copywriter | Evgeniy Podergin |
| Копирайтер | Sergey Belozerov |
| Арт-директор | Yulia Grezina |
| Арт-директор | Elizaveta Matveeva |
| Дизайнер | Evgeny Kuprin |
| Медиа-агентство | Starcom MediaVest Group |
| Media planning Director | Irina Makarova |
| Media Group Head | Alisa Sorokina |
| Медиа-планировщик | Anastasia Baranova |
| Senior Strategist | Roman Kazihanov |
| Digital Lead | Yuri Guzhavin |