| Заголовок | Black Friday Whopper Shopper |
| Агентство | Grabarz & Partner |
| Кампания | Black Friday Whopper Shopper |
| Рекламодатель | Burger King |
| Бренд | Burger King BK |
| Дата первой трансляции/Публикации | 2018 / 11 |
| Бизнес сектор | Розничная торговля, дистрибуция и рестораны |
| История | Black Friday is all about deals. And what better deal could BK offer than a free Whopper? Not only that, it used the online ad budgets of 1000 other brands to pay for it. How? With banners. For the Black Friday period the agency created WHOPPER-SHOPPER.com, a shopping website crammed with banners. Whenever one was clicked, brands paid BK money from their media budgets. That money was returned to participants as Whopper vouchers. |
| Тип медиа | Анализ ситуации |
| Длина | |
| CCO | Felix Fenz |
| Group CD | Tobias Ahrens |
| Креативный директор | Matthias Preuss |
| Креативный директор | Jakob Eckstein |
| Арт-директор | Alessandro Perri |
| Арт-директор | Erwin Lorenz |
| Копирайтер | Andrew McEvoy |
| Копирайтер | Gabriela van der Linden |
| Специалист по работе с заказчиками | Tim Mangels |
| Planning | Irene Aniteye |
| Graphic Designer | Aleksandr Bobrov |
| Global Chief Marketing Officer | Fernando Machado |
| Global Head of Brand Marketing | Marcelo Pascoa |
| Бренд-менеджер | Rogelio Magana |
| Director Marketing Germany | Klaus Schmäing |
| Head of Marketing Communications Germany | Benedikt Lemsky |
| PR-агентство | Alison Brod Marketing + Communications |
| Film Production | Rabbicorn Films GmbH |
| Website setup & technical support | Relevant Rewarding B.V. |
| Послепроизводственный этап | MITK ▽ MOTION IS THE KEY, Slaughterhouse GmbH |
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