Заголовок | A Journey Through Time |
Агентство | Publicis Luxe |
Кампания | Celebrate the 50th Anniversary of the Royal Oak |
Рекламодатель | Audemars Piguet |
Бренд | Audemars Piguet |
Дата первой трансляции/Публикации | 2022 / 4 |
Бизнес сектор | Часы |
философия | Picasso said "it takes a long time to become young" - Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of audacity, a refusal to capitulate, and the freedom of spirit felt by those driven by the impulse of youth. Today, even with constant innovations and ever-changing aesthetics, the Royal Oak is a symbol that has stood the test of time by remaining “forever young”. To honor the 50 years of continuous innovations to this iconoclast turned cultural icon, Publicis Luxe has created an immersive journey into the heart of the cultural trends that have shaken up and enlivened the fields of contemporary art, architecture, design, music and more from 1972 to almost tomorrow. A Journey Through Time was produced by the Temple Caché collective, which meticulously reconstructed the pop cultural iconography of each decade, using the Royal Oak's iconic octagonal design as a point of passage. |
Тип медиа | Digital |
Длина | |
Исполнительный креативный директор | David Soussan |
Исполнительный креативный директор | Schoettl Marie-Eve |
Creative Director/ art director | Nicolas Chauvin |
Associate Creative Director/Copywriter | Grégory Athéa |
Ассистент арт-директора | Amine Bouzidi |
Креативный директор | Anne Cleret |
Агентство | Publicis Live |
Музыкальный креативный директор | Christophe Caurret |
Музыкальный продюсер | Boris Jeanne |
Управление аккаунтом | Camille Emeury |
Управление аккаунтом | Camille Rieu |
Производство | Aurélien Mérigaud |
Производство | Estelle Diot |
Закупщик художественного оформления | Anne Traonouil |
Продакшн Студия | Film 50 ans |
Директор | Valentin Guiod |
Директор | Marion Castera |
Директор | Kelzang Ravach |
Направление | Temple Caché |
Продакшн Студия | Birth LX |
Partner/Executive Producer | Hugo Legrand Nathan |
Partner/Executive Producer | Yohan Ungar |
Продюсер пост-производства | William Eguienta |
Продюсер пост-производства | ESHA Woottum |
Продюсер пост-производства | Morgan Mirza |
Music | Believe Recordings |
Цифровое производство | Artsphère |
Фотограф | Carl Diner |
Агент фотографа | Bloom |
Печатная продукция | Mécanique Générale |
DOOH Production | Antoine Clergeot |
DOOH Production | AC3 |