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Этот профиль был создан потому, что ссылка на имя существует на Адфоруме
Навыки
Языки
- Китайский - Native
- Английский - Native
Талант, который, возможно, вас заинтересует
Richard Kirshenbaum
Founder & Chief Executive Officer
NSG/SWAT
Tamara Ingram
Former Chairman
Wunderman Thompson
Bruno-Georges David
Président
Communication Sans Frontières
Joe Sciarrotta
USA CCO
Ogilvy & Mather, Chicago
Mark Lund
President McCann Worldgroup UK and Europe
McCann Worldgroup UK
Должности
Senior Planner
Publicis Luxe Shanghai
China
July 2018 - В настоящее время здесь (5 лет 9 месяцев)
CLIENTS SERVED:
– Lifestyle: adidas neo
– Beauty: Biotherm / Lancôme / YSL Beauté
– Watch & Jewelry: Boucheron / Swarovski
– Lifestyle: adidas neo
– Beauty: Biotherm / Lancôme / YSL Beauté
– Watch & Jewelry: Boucheron / Swarovski
Strategic Planner / Social Media Planner
Shanghai, China
July 2016 - July 2018 (2 года)
RESPONSIBILITIES:
– Developed and defined yearly digital/social communication strategy and guidelines for clients
– Created and executed digital/social campaign communication plans for clients
– Monitored and measured the social performance of clients and competitors, and provide periodical as well as campaign performance reports
– Served as an expert on trends, technology, and design on social media for the internal team and clients
– Worked closely with copywriters and art directors in creative ideation
CLIENTS SERVED:
– Beauty: Biotherm / Clarins / Sephora
– Fashion: Bally / Etam / Taobao / Saint Laurent
– Watch & Jewelry: Audemars Piguet / Bulgari / Tiffany & Co.
– Lifestyle: Airbnb / Club Med / Impossible Foods / Tmall Global
– Spirit: Rémy Martin
– Developed and defined yearly digital/social communication strategy and guidelines for clients
– Created and executed digital/social campaign communication plans for clients
– Monitored and measured the social performance of clients and competitors, and provide periodical as well as campaign performance reports
– Served as an expert on trends, technology, and design on social media for the internal team and clients
– Worked closely with copywriters and art directors in creative ideation
CLIENTS SERVED:
– Beauty: Biotherm / Clarins / Sephora
– Fashion: Bally / Etam / Taobao / Saint Laurent
– Watch & Jewelry: Audemars Piguet / Bulgari / Tiffany & Co.
– Lifestyle: Airbnb / Club Med / Impossible Foods / Tmall Global
– Spirit: Rémy Martin
Senior Research Consultant / Research Consultant
Kantar Media CIC
China
August 2015 - July 2016 (11 месяцев)
RESPONSIBILITIES:
– Processed and analyzed social media data from various platforms (Weibo, WeChat, Facebook, Twitter, Instagram, etc.)
– Penned regular/ad hoc reports with insights and strategic recommendations for improvements
– Developed and maintained great relationships with clients and third-party vendors
– Worked as a product manager to develop new research products (reports, dashboards, etc.)
– Provided support in creating materials for business development (infographics, decks, videos, etc.)
– Chaired the employee benefits committee, working with the administrative on budget management, purchasing and event organisation
CLIENTS SERVED:
– Education: British Council
– Fast Fashion: C&A
– FMCG: Nestlé / Royal Canin
– Luxury: Burberry / Chanel / Kering Group
– Processed and analyzed social media data from various platforms (Weibo, WeChat, Facebook, Twitter, Instagram, etc.)
– Penned regular/ad hoc reports with insights and strategic recommendations for improvements
– Developed and maintained great relationships with clients and third-party vendors
– Worked as a product manager to develop new research products (reports, dashboards, etc.)
– Provided support in creating materials for business development (infographics, decks, videos, etc.)
– Chaired the employee benefits committee, working with the administrative on budget management, purchasing and event organisation
CLIENTS SERVED:
– Education: British Council
– Fast Fashion: C&A
– FMCG: Nestlé / Royal Canin
– Luxury: Burberry / Chanel / Kering Group
