Fabricio Duarte
Медиа директор at BETC HAVAS
São Paulo, Brazil
ЗаголовокCitroën Scarves 2
Агентство
Кампания Citroën Scarves
Рекламодатель Citroën
Бренд Citroën
Дата первой трансляции/Публикации 2019 / 6
Бизнес сектор Легковые автомобили
История Citroën turns 100 years old in 2019. One hundred years at the forefront of technological advances and style trends when it comes to automobile design. The fact is that Citroën has always been a trendsetter when it comes to its vehicles. And to celebrate these 100 years, BETC/Havas has developed a special action that will take its fashion sense beyond the road and to the styles of car lovers. Which is why Citroën has developed, in partnership with Scarf.ME (the largest store of its kind in Brazil), a collection of scarves with 10 different patterns, inspired by the automobile manufacturer's most classic models. The collection titled Citroën Scarves features exclusive patterns as iconic as the Citroën vehicles themselves. All Citroën models were studied and the most innovative elements of each one became inspiration for the creation of each scarf. Like the Citroën Type N350, for example, a fire truck that debuted in 1967 and was given the nickname "The Flaming Devil." To represent this, one of the scarves features a pattern with iconic imagery related to firefighters. For each car, a specific design was created based on an innovative element that revolutionized the aesthetics of the road. The scarves are being showcased at the online boutique and, by clicking on them, customers will be directed to the Scarf Me website.
Тип медиа Упаковка, брендинг и дизайн
Главный креативный директор
Исполнительный креативный директор
Креативный директор
Креативный директор
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Креативная команда
Коммерческие дела
Коммерческие дела
Стратег
Стратег
Стратег
Channels & Engagement
Channels & Engagement
Channels & Engagement
Motion
Motion
Motion
Motion
Motion
Motion
Motion
Audio Production
Ретушер
Photography / Retoucher
Still Photography
Advertising
Advertising
Advertising

Люди, связанные с этой работой

Похожие объявления

Больше работы

СМОТРЕТЬ ВСЕ
19882 #eKingPelé

#eKingPelé

БРЕНД:
Puma
АГЕНТСТВО:
BETC HAVAS
11701 Citroën Scarves 1

Citroën Scarves 1

БРЕНД:
Citroën
АГЕНТСТВО:
BETC HAVAS

В тренде

Создать профиль и стать членом Adforum

Начать