Tomer Biran
CEO & Founder / Composer / Producer / mixer / Sound Designer at Tomer Biran Audio Artists
Tel Aviv-Yafo, Israel
ЗаголовокBackgammon
Агентство
Кампания Backgammon
Рекламодатель National Lottery
Бренд The National Lottery
Дата первой трансляции/Публикации 2017
Бизнес сектор Лотерея и азартные игры
философия Each year, the Israeli Lottery conducts a campaign aimed at conveying to the Israeli public the high number of new lottery millionaires that were born in the past year. This year, we sought to base our campaign on an insight that would project the fact the lottery winners are everywhere and all around us. The Insight: With so many new lottery millionaires, maybe it’s someone you know. The campaign showcased a 30 seconds spot in which suddenly, someone around you can afford a “small luxury” that causes some suspicion. In the spot, 2 young friends are in a hotel balcony playing a board game. All of a sudden, a third friend comes out, chewing on some peanuts. The two friends stop the game and ask: "Hey, where did you get those? " The friend casually replies: "From the minibar." The two friends take a pause and look at him with
Тип медиа Веб-фильм
Длина
Главный креативный директор
Creative Director
Creative Director Yonatan Title
Копирайтер
Копирайтер
Арт-директор
SVP Account Director
Account Director
Account Manager
Специалист по работе с заказчиками
Agency Production Manager
Agency Producer
Agency Producer
Послепроизводственный этап
Director
Music Artist

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