Заголовок | FAQ |
Brief | Readers were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers. |
Агентство | Boondoggle |
Кампания | Faq |
Рекламодатель | De Persgroep |
Бренд | De Morgen |
Posted | Ноябрь 2019 |
Бизнес сектор | Банки, финансы, законодательство и страхование |
История | We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers. |
Тип медиа | Анализ ситуации |
Менеджер по цифровому маркетингу | Charlotte Ghekiere |
Креативный директор | Leon Jacobs |
Копирайтер | Bouke Zoete |
Арт-директор | Jonas Marysse |
Арт-директор | Robin de Wachter |
Стратег | Stijn Cox |
Стратег | Carla Mouchbahani |
Дизайн | Philippe Pauwels |
Директор рабочей группы клиента | Sofie Sermon |
Анимация | Koen Rollé |