| Заголовок | Our Sea |
| Brief | We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. |
| Агентство | LLC GRAPE |
| Кампания | Our Sea |
| Рекламодатель | Bloknot Anapa |
| Бренд | Bloknot Anapa |
| Posted | Ноябрь 2019 |
| Бизнес сектор | Свежая рыба и морепродукты |
| История | The seafood you've never tried before. We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging. |
| Тип медиа | Digital |
| Креативный директор | Artem Filimonov |
| Креативная команда | Marat Arutyunov |
| Арт-директор | Vladimir Lifanov |
| Дизайнер | Anastasia Ashukina |
| Дизайнер | Fedor Nozdrin |
| Дизайнер | Igor Smirnov |
| Продюсер | Valeria Mamaeva |
| Продюсер | Ksenia Boyarkina |
| Motion Designer | Andrey Geraskin |
| Motion Designer | Evgenia Maksimova |
| Колорист | Dmitry Litvinov |
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- БРЕНД:
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Our Sea
- БРЕНД:
- Bloknot Anapa
- АГЕНТСТВО:
- LLC GRAPE