| Заголовок | Volts by Volvo |
| Brief | A survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project. |
| Агентство |
FamousGrey
|
| Кампания |
Volts by Volvo
|
| Рекламодатель |
Volvo
|
| Бренд |
Volvo Volts
|
| Posted | Ноябрь 2019 |
| Бизнес сектор | Автотранспорт
|
| История | A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts. |
| Тип медиа |
Анализ ситуации
|
| Исполнительный креативный директор |
Peter Ampe
|
| Исполнительный креативный директор |
Jonathan Detavernier
|
| Креативная команда |
Marc Richard Vander Heyden
|
| Креативная команда |
Diederik Jeangout
|
| Директор по взаимодействию |
Maarten Breda
|
| Стратег |
Maarten Van Daele
|
| Brand Leader |
Barbara Van Huis
|
| Менеджер проекта |
Matthias Roose
|
| Коммерческий директор |
Joachim François
|
| PR-менеджер |
Laure Vandeghinste
|
| PR-менеджер |
Déborah de Klerck
|
| Коммерческий директор |
Carola Michiels
|
| Разработчик |
Arno van Biesen
|
| Менеджер проекта в цифровом формате |
Kurt Van Nieuwenhove
|
| Веб-дизайнер |
Greg Ellinger
|